2008 – New Business Manager Survey


The 2008 New Business Manager Report was completed by 150 Agency Principals during May, 2008. This study was commissioned by Reardon Smith Whittaker (RSW).

The sample came from a database of Agency Principals. Agencies ranged in size from $5M to $200M in billings.

We have prepared an overall Executive Summary for ease of reference. The perspective provided will hopefully be of value to you as you work to better your overall new business development program – whether it be through the use of outside services like RSW, or shoring up the efforts you manage internally.

If you would like to reproduce any of our findings in any format whatsoever, please ask permission.

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