2007- New Business Manager Survey


The 2007 New Business Manager Report was completed by 170 Agency Principals during May,

2007. This study was commissioned by Reardon Smith Whittaker, US in conjunction with the
Second Wind Network (www.secondwindnetwork.com).

The sample came from a database of Agency Principals. Agencies ranged in size from $5M to $100M in billings.

We have prepared an overall Executive Summary for ease of reference. The perspective provided will hopefully be of value to you as you work to better your overall new business development program – whether it be through use of outside services like Reardon Smith Whittaker, or shoring up the efforts you manage internally.

If you would like to reproduce any of our findings in any format whatsoever, please ask

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