2007 – Client Perspective


The 2007 New Business Report: A Client’s Perspective was completed by 140 key marketing decision makers from across the United States during November 2007. This study was commissioned by Reardon Smith Whittaker.

The sample came from a database of decision makers each with marketing budgets estimated to be in excess of $2M per year. They were largely senior and middle management marketers as shown in the breakdown below.

Some of the larger companies represented included: Citibank, General Mills, Hoovers, Abbott, IBM, Alberto, Bell South, Heinz, Bayer, Dunkin Donuts, GE, Lego, Rubbermaid, and ESPN, among many others.

Some of the smaller/mid-size companies included: Electrolux, Elmers, Bose, Moen, Maserati, Guaranty Bank, Frisch’s, Goodwill, and Johnson Outdoors, among many others.

We have prepared an overall Executive Summary for ease of reference. Perspective papers will be issued on various subjects in this report throughout the first half of 2008. The perspective provided will hopefully be of value to you as you work to better your overall new business development program – whether it be through use of outside services like Reardon Smith Whittaker, or shoring up the efforts you manage internally.

If you would like to reproduce any of our findings in any format whatsoever, please ask permission.

[button_round color=”blue” url=”http://www.rswus.com/images_and_uploads/2007-Agency-Client-Survey.pdf”] Download PDF [/button_round]

Download PDF