2006 Client Perspective

Background

The 2006 U.S. New Business Report was completed by 110 key marketing decision makers during October 2006. This study was commissioned by Reardon Smith Whittaker.

The sample came from a database of decision makers each with marketing budgets estimated to be in excess of $2M per year. They were largely senior and middle management marketers as shown in the breakdown below.

We have prepared an overall executive summary for ease of reference. Perspective papers will be issues on various subjects in this report throughout the first half of 2007. The perspective provided will hopefully be of value to you as you work to better your overall new business development program – whether it be through use of outside services like Reardon Smith Whittaker, or shoring up the efforts you manage internally.

If you would like to reproduce any of our findings in any format whatsoever, please ask permission.

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