Ad Agency New Business Enthusiasm

Good to see ad agency new business enthusiasm on the rise. 54% of agencies we surveyed think 2018 will be a solid year for new business. We give a few reasons why in this video.

RSW/US Client Win-East Coast-Full Service Agency

An East Coast client landed a project with a top-tier insurance company, with potential for further work. Like many larger firms, email outreach/breakthrough was initially difficult, so in this case, direct mail (a currently uncluttered space) and phone outreach, backed by solid research from the RSW/US new business director to show our understanding, was critical.

Tim Williams: “Four Foundational Questions” for Agency Positioning

Tim Williams is the Founder and Managing Director of Ignition Consulting Group, and one of our Thought Leader Panelists. In this interview with RSW/US Owner and President, Mark Sneider, Tim emphasizes that distinctive, focused agency positioning is an important step in building a successful new business development strategy. To this end, he details “Four Foundational…
Read more

Project Work and In-House Agencies: Troubling Trends?

It’s a fact: results of the 2016 RSW/US New Year Outlook Survey show marketers are increasingly awarding work on a project basis. And, it’s also a fact that in-house agencies are taking on more of the marketing communications work. In this video, RSW/US Owner and President Mark Sneider details the scope of these trends. Importantly,…
Read more

Jay Baer: Expand Your Content Footprint

Jay Baer, President of Convince & Convert, is a social media and marketing keynote speaker, an author and a consultant.  He’s also one of our Thought Leader panelists. Along with providing questions for our recent Thought Leader survey itself, each panelist provided Agency New Business advice and participated in an interview with RSW/US Owner and…
Read more

RSW/US-Michael Gass Video Interview: “Lose the Fear of Positioning”

Michael Gass Video Interview: “Lose the Fear of Positioning” Our Thought Leader panel included Michael Gass, Founder of Fuel Lines Business Development. Along with providing questions for our 2016 Thought Leader survey, each panelist provided Agency New Business advice and participated in an interview with RSW/US Owner and President, Mark Sneider. In this interview, Michael…
Read more

Blair Enns, Founder, Win Without Pitching: Are you affecting the buying process?

Win Without Pitching founder, Blair Enns, was one of our Thought Leader panelists, participating in our 2016 RSW/US Thought Leader Survey. Along with providing questions for the survey itself, each Thought Leader provided Agency New Business advice and participated in an interview with RSW/US Owner and President, Mark Sneider. In this interview, Blair discusses in…
Read more