We’re big proponents of celebrating wins, especially our client wins! Here’s a short video narrated by our own Rhonda Ford as she describes how she helped her client achieve the win.
Good to see ad agency new business enthusiasm on the rise. 54% of agencies we surveyed think 2018 will be a solid year for new business. We give a few reasons why in this video.
Taken from the 2017 RSWUS Agency-Marketer New Business Report, here are 4 stats you need to see regarding agency new business director efficacy and tenure.
An East Coast client landed a project with a top-tier insurance company, with potential for further work. Like many larger firms, email outreach/breakthrough was initially difficult, so in this case, direct mail (a currently uncluttered space) and phone outreach, backed by solid research from the RSW/US new business director to show our understanding, was critical.
Tim Williams is the Founder and Managing Director of Ignition Consulting Group, and one of our Thought Leader Panelists. In this interview with RSW/US Owner and President, Mark Sneider, Tim emphasizes that distinctive, focused agency positioning is an important step in building a successful new business development strategy. To this end, he details “Four Foundational… Read more
It’s a fact: results of the 2016 RSW/US New Year Outlook Survey show marketers are increasingly awarding work on a project basis. And, it’s also a fact that in-house agencies are taking on more of the marketing communications work. In this video, RSW/US Owner and President Mark Sneider details the scope of these trends. Importantly,… Read more
Jay Baer, President of Convince & Convert, is a social media and marketing keynote speaker, an author and a consultant. He’s also one of our Thought Leader panelists. Along with providing questions for our recent Thought Leader survey itself, each panelist provided Agency New Business advice and participated in an interview with RSW/US Owner and… Read more
The 2016 RSW/US New Year Outlook Survey reported the brightest outlook for Marketer spending in the 10-year history of the survey. Still, agencies need to be aggressive to turn this forecast into new business, as emphasized in this video with RSW/US Owner and President, Mark Sneider.
Michael Gass Video Interview: “Lose the Fear of Positioning” Our Thought Leader panel included Michael Gass, Founder of Fuel Lines Business Development. Along with providing questions for our 2016 Thought Leader survey, each panelist provided Agency New Business advice and participated in an interview with RSW/US Owner and President, Mark Sneider. In this interview, Michael… Read more
Win Without Pitching founder, Blair Enns, was one of our Thought Leader panelists, participating in our 2016 RSW/US Thought Leader Survey. Along with providing questions for the survey itself, each Thought Leader provided Agency New Business advice and participated in an interview with RSW/US Owner and President, Mark Sneider. In this interview, Blair discusses in… Read more