RSW/US Client Win-NYC Social Media Agency Finds Opportunity With Regional Bank

This social media agency works with B2C and B2B brands across multiple verticals. Prior to engaging with RSW/US, this agency acquired new business primarily through referrals, which were slowing. We started by identifying prospect companies with a social media presence that could be improved. Our client employed a horizontal positioning over multiple verticals, so we…
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RSW/US Client Win-Full Service Digital Agency Focused On Entertainment-Located In NYC

This full-service digital marketing agency has an array of clients, which span Live Events, Sports, Film & Television, Theatre, Arts & Cultural Institutions and Travel & Tourism. Prior to engaging with RSW/US, the agency acquired new business primarily through referral and was challenged to break through and engage with top-of-funnel leads. RSW/US continually connected the…
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RSW/US Agency New Business – 3 Takeaways – Episode #1- Embrace the Snail

Welcome to the inaugural episode of RSW/US’s 3 Takeaways, an agency new business video series where we focus on one new business category and give you three takeaways to help improve your new business program. Today we’re talking about prospecting, and more specifically, direct mail as a prospecting tool. Yes, snail mail.

Ad Agency New Business Enthusiasm

Good to see ad agency new business enthusiasm on the rise. 54% of agencies we surveyed think 2018 will be a solid year for new business. We give a few reasons why in this video.

RSW/US Client Win-East Coast-Full Service Agency

An East Coast client landed a project with a top-tier insurance company, with potential for further work. Like many larger firms, email outreach/breakthrough was initially difficult, so in this case, direct mail (a currently uncluttered space) and phone outreach, backed by solid research from the RSW/US new business director to show our understanding, was critical.

Tim Williams: “Four Foundational Questions” for Agency Positioning

Tim Williams is the Founder and Managing Director of Ignition Consulting Group, and one of our Thought Leader Panelists. In this interview with RSW/US Owner and President, Mark Sneider, Tim emphasizes that distinctive, focused agency positioning is an important step in building a successful new business development strategy. To this end, he details “Four Foundational…
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