In this episode of 3 Takeaways, we talk out about the dreaded task of content creation to drive new business. Two things we hear from agencies and marketing services firms on creating content: we don’t have time to do it, or it didn’t accomplish anything. Sometimes both. We’ll get into some stats that show creating… Read more
This social media agency works with B2C and B2B brands across multiple verticals. Prior to engaging with RSW/US, this agency acquired new business primarily through referrals, which were slowing. We started by identifying prospect companies with a social media presence that could be improved. Our client employed a horizontal positioning over multiple verticals, so we… Read more
This is episode #2 of the agency new business video series where we give you three takeaways to help improve your new business program. We start off this video by asking the question, “What sources best generate new leads for your agency or firm?” The answer is probably referrals, and if so, you’re not alone.… Read more
This full-service digital marketing agency has an array of clients, which span Live Events, Sports, Film & Television, Theatre, Arts & Cultural Institutions and Travel & Tourism. Prior to engaging with RSW/US, the agency acquired new business primarily through referral and was challenged to break through and engage with top-of-funnel leads. RSW/US continually connected the… Read more
Welcome to the inaugural episode of RSW/US’s 3 Takeaways, an agency new business video series where we focus on one new business category and give you three takeaways to help improve your new business program. Today we’re talking about prospecting, and more specifically, direct mail as a prospecting tool. Yes, snail mail.
An East Coast client landed a project with a top-tier insurance company, with potential for further work. Like many larger firms, email outreach/breakthrough was initially difficult, so in this case, direct mail (a currently uncluttered space) and phone outreach, backed by solid research from the RSW/US new business director to show our understanding, was critical.
Tim Williams is the Founder and Managing Director of Ignition Consulting Group, and one of our Thought Leader Panelists. In this interview with RSW/US Owner and President, Mark Sneider, Tim emphasizes that distinctive, focused agency positioning is an important step in building a successful new business development strategy. To this end, he details “Four Foundational… Read more
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