2007 – Client Perspective

Background The 2007 New Business Report: A Client’s Perspective was completed by 140 key marketing decision makers from across the United States during November 2007. This study was commissioned by Reardon Smith Whittaker. The sample came from a database of decision makers each with marketing budgets estimated to be in excess of $2M per year.…
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2007- New Business Manager Survey

Background The 2007 New Business Manager Report was completed by 170 Agency Principals during May, 2007. This study was commissioned by Reardon Smith Whittaker, US in conjunction with the Second Wind Network (www.secondwindnetwork.com). The sample came from a database of Agency Principals. Agencies ranged in size from $5M to $100M in billings. We have prepared…
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2006 Client Perspective

Background The 2006 U.S. New Business Report was completed by 110 key marketing decision makers during October 2006. This study was commissioned by Reardon Smith Whittaker. The sample came from a database of decision makers each with marketing budgets estimated to be in excess of $2M per year. They were largely senior and middle management…
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