2008 – Client Perspective

Background The 2008 Client’s Perspective on Agencies was completed by 184 key marketing decision makers from across the United States during November, 2008. This study was commissioned by Reardon Smith Whittaker (RSW), a lead generation/business development consultancy. The sample came from RSW’s database of decision makers each with marketing budgets estimated to be in excess…
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2008 – Agency Outlook

Background The 2008 RSW Agency Outlook Report was completed by 103 key agency principals during August 2007. The purpose of the survey was to glean insights about the 2008 business climate that could prove of value to agency principals as they prepare for the upcoming year. The sample came from a database of agency principals…
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2009 1/2 – Agency Outlook Report

Background The 2009½ Client-Agency Economic Outlook Survey was completed by 200 senior level Marketers (Clients) and 100 Marketing Services Executives (Agencies) during May, 2009. The purpose of the survey was to glean insights about how clients and agencies believed 2009 was going to close out, what impact the economy had on their business to-date, and…
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2009 Agency Outlook Report

Background The 2009 RSW Agency Outlook Report was completed by 246 agency executives during August, 2008. The purpose of the survey was to glean insights about the 2009 business climate that could prove of value to agency executives as they prepare for the upcoming year. The sample came from a database of agencies ranging in…
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2008 – New Business Manager Survey

Background The 2008 New Business Manager Report was completed by 150 Agency Principals during May, 2008. This study was commissioned by Reardon Smith Whittaker (RSW). The sample came from a database of Agency Principals. Agencies ranged in size from $5M to $200M in billings. We have prepared an overall Executive Summary for ease of reference.…
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2008 – Client’s Perspective on Economic Conditions

Background The 2008 Client’s Perspective on Economic Conditions was completed by 202 Marketing executives during March, 2008. This study was commissioned by Reardon Smith Whittaker (RSW). The sample came from databases of Marketers managed by RSW. Clients surveyed ranged in size from $50M to $2B. Some of the largest industries represented in the survey responses…
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2007 – Client Perspective

Background The 2007 New Business Report: A Client’s Perspective was completed by 140 key marketing decision makers from across the United States during November 2007. This study was commissioned by Reardon Smith Whittaker. The sample came from a database of decision makers each with marketing budgets estimated to be in excess of $2M per year.…
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2007- New Business Manager Survey

Background The 2007 New Business Manager Report was completed by 170 Agency Principals during May, 2007. This study was commissioned by Reardon Smith Whittaker, US in conjunction with the Second Wind Network (www.secondwindnetwork.com). The sample came from a database of Agency Principals. Agencies ranged in size from $5M to $100M in billings. We have prepared…
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2006 Client Perspective

Background The 2006 U.S. New Business Report was completed by 110 key marketing decision makers during October 2006. This study was commissioned by Reardon Smith Whittaker. The sample came from a database of decision makers each with marketing budgets estimated to be in excess of $2M per year. They were largely senior and middle management…
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