2012 RSW/US New Year Outlook Survey

The 2012 RSW/US New Year Outlook Survey was completed by over 100 senior- level Marketers (Clients) and over 100 Agency Principals from Agencies of different types/sizes during December, 2011. The purpose of the survey was to glean insights relative to Client and Agency expectations going into 2012 – regarding topics such as marketing spend levels, staff…
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2011 New Business Report: Client & Agency Perspective On Topics Related To Agency New Business

The 2011 New Business Report: Client and Agency Perspective on Topics Related to Agency New Business was completed by 116 key Marketing decision makers and 110 Agency Principals from across the United States during September, 2011. This study was commissioned by RSW/US and RSW/AgencySearch. RSW/US serves as an outsourced lead generation/business development firm for marketing service…
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July 2011:Marketers & Social Media Monitoring Survey

Marketers & Social Media Monitoring Survey: Overview Few would deny that Social Media is the most talked about marketing opportunity in recent history, yet its value remains debated amongst marketers. Does it influence purchase behavior? How should ROI be measured? What metrics actually matter? What is Social Media Intelligence? Questions the digital marketing industry is…
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2011 Survey-Client’s Look Ahead at Agencies

The 2011 New Business Report: A Client’s Look Ahead at Agencies was completed by 174 key Marketing decision makers from across the United States during March, 2011. The study takes a look at where Marketers think Agencies are headed in the coming years and analyzes Marketers’ overall satisfaction with Agencies and presents ideas/suggestions on how Agencies should pitch and market to prospective clients.

2011 RSW/US New Year Outlook Report

AGENCY AND MARKETER EXPECTATIONS FOR THE COMING YEAR Overview The 2011 RSW/US New Year Outlook Survey was completed by over 100 senior level Marketers (Clients) and over 100 Agency Principals from Agencies of different types during December, 2010. The purpose of the survey was to glean insights relative to Client and Agency expectations going into…
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2010 New Business – Agency Perspective

Overview The purpose of this study is to help Agencies improve their internal new business development efforts by offering insights/perspective based on feedback from other Agency executives. Our hope is that the following key findings and implications from this study can be of value to you as you build, or work to improve your own…
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Survey of Agency-Client First Meetings & Closing Effectiveness

A Marketer and Agency Perspective In partnership with Second Wind Overview The purpose of this study is two-fold: 1) It is intended to help Agencies understand how Marketers (Clients) perceive the value of what they are bringing to the table during first meetings and help them understand how effective/not effective they are when following up…
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2010 New Business Report: A Client’s Perspective On Agencies

Background The 2010 New Business Report: A Client’s Perspective on Agencies was completed by 277 key marketing decision makers from across the United States during January 2010. This study was commissioned by RSW/US. RSW/US serves as an agency search firm for marketers and as a lead generation/business development firm for marketing service agencies. The sample…
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2009 – Agency New Business Survey

Background This survey was conducted in partnership with Second Wind (www.secondwindonline.com). The purpose of this study is to help agencies improve their internal new business development efforts by offering insights/perspective based on feedback from other agency principals. Our hope is that the following key findings and implications from this study can be of value to…
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Survey of the Social/Digital Landscape

Background The purpose of this study is to help us understand how clients (Marketers) perceive and are using the social/digital space – and evaluate the degree to which Ad Agencies (including digital firms) and PR Firms are doing an acceptable job of servicing their clients (as reported by marketers themselves). Our hope is that the following…
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