While social media is an extremely popular tool for agency new business (used by 87% of agencies), only 18% think it’s effective. And can you guess what the most over-rated of all the social media tools used for new business is? If you guessed Facebook, you’re correct. It’s too personal and not useful for prospecting. Any… Read more
The 2013 RSW-US Agency New Business Marketer-Agency Report Highlights: 1) How different criteria rank when Marketers review Agencies While Agencies would potentially like to think that most, if not all Marketers only think about price and other less meaningful measures, it appears that how Agencies think Marketers SHOULD judge them, is exactly (or at least… Read more
The 2012 New Business Report: Client and Agency Perspective on Topics Related to Agency New Business was completed by 101 key Marketing decision makers and 168 Agency Principals from across the United States during September, 2012. This study was commissioned by RSW/US and RSW/AgencySearch. RSW/US serves as an outsourced lead generation/business development firm for marketing… Read more
RSW/US looks to the past and to the future, to see how marketers and agencies use and perceive social and digital media. Marketers also chime in on agency performance in the space and how much value they place on their counsel, being digital-only and their work in the digital space. Adweek, June 11, 2012 By… Read more
The 2012 RSW/US New Year Outlook Survey was completed by over 100 senior- level Marketers (Clients) and over 100 Agency Principals from Agencies of different types/sizes during December, 2011. The purpose of the survey was to glean insights relative to Client and Agency expectations going into 2012 – regarding topics such as marketing spend levels, staff… Read more
The 2011 New Business Report: Client and Agency Perspective on Topics Related to Agency New Business was completed by 116 key Marketing decision makers and 110 Agency Principals from across the United States during September, 2011. This study was commissioned by RSW/US and RSW/AgencySearch. RSW/US serves as an outsourced lead generation/business development firm for marketing service… Read more
Marketers & Social Media Monitoring Survey: Overview Few would deny that Social Media is the most talked about marketing opportunity in recent history, yet its value remains debated amongst marketers. Does it influence purchase behavior? How should ROI be measured? What metrics actually matter? What is Social Media Intelligence? Questions the digital marketing industry is… Read more
The 2011 New Business Report: A Client’s Look Ahead at Agencies was completed by 174 key Marketing decision makers from across the United States during March, 2011. The study takes a look at where Marketers think Agencies are headed in the coming years and analyzes Marketers’ overall satisfaction with Agencies and presents ideas/suggestions on how Agencies should pitch and market to prospective clients.
AGENCY AND MARKETER EXPECTATIONS FOR THE COMING YEAR Overview The 2011 RSW/US New Year Outlook Survey was completed by over 100 senior level Marketers (Clients) and over 100 Agency Principals from Agencies of different types during December, 2010. The purpose of the survey was to glean insights relative to Client and Agency expectations going into… Read more
Overview The purpose of this study is to help Agencies improve their internal new business development efforts by offering insights/perspective based on feedback from other Agency executives. Our hope is that the following key findings and implications from this study can be of value to you as you build, or work to improve your own… Read more
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