2016 RSW/US Agency New Business Survey

Every other year since 2010, RSW/US has fielded the Agency New Business Survey, which zeros in on dynamics that both drive and challenge new business development. The 2016 RSW/US Agency New Business Survey was distributed in September to over 5,000 agencies across the United States and Canada. The survey included four questions provided by ADWEEK. The ADWEEK questions…
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RSW/US-Mirren Agency New Business Tools-2016 Annual Report

The Mirren-RSW/US 2016 Agency New Business Tools Annual Report is a must-read resource for anyone involved in Agency New Business.

Now in its fourth year, The Annual Report summarizes information gleaned from more than 200 agency executives on the effectiveness of a wide variety of new business tools they use to support and grow their business.

2016 New Year Outlook Survey – RSW/US

RSW/US recently celebrated its 10th Anniversary.  Since our inception, we’ve been conducting annual surveys that produce insights on Advertising/Marketing industry trends and how they impact Marketer/Agency Relationships. One thing is certain with each annual survey: something new is always emerging.  Over the years, those  “new things” seem to come faster and faster. The 2016 RSW/US New…
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2016 RSW/US Agency New Business Thought Leader Survey Report

The 2016 RSW/US Agency New Business Thought Leaders Survey Report presents questions posed by six of the the industry’s leading Thought Leaders. Over 260 Agency Principals responded to questions posed by the Thought Leaders across a range of important agency new business issues. In addition to survey results, the report includes agency new business advice offered by each Thought Leader.


Now in the third year of developing this report, it is noteworthy that almost all categories of new business tools have seen significant growth compared to 2014. Increasingly, agencies see the importance of content in pursuing agency new business as a means of showing their expertise and understanding of the marketplace.

From past reports to the this one, there’s still no new “it” tool agencies are embracing, but they are exploring newer offerings to better streamline their new business process.

We trust you’ll find this report a provocative and candid look at the landscape of agency new business and the resources needed to grow your business effectively and efficiently.

The RSW/US 2015 New Year Outlook Report

The 2015 RSW/US New Year Outlook survey was completed by 123 senior level Marketers and 158 Marketing Agency executives during December, 2014. The purpose of the survey was to glean insights relative to marketer and agency perspective as they each headed into 2015. Topics explored included “troubling trends”, spending expectations, the impact of Republican control…
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2014 RSW/US Agency-Marketer New Business Report

The 2014 RSW/US Agency-Client Business survey was completed by 110 senior level Marketers and 220 Marketing Agency executives during July, 2014. The purpose of the survey was to glean marketer and agency insight into the challenges associated with agency new business and new business directors, the new business tools agencies view as most effective, marketer…
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2014 RSW/US Ad Agency New Business New Year Outlook Report

The 2014 RSW/US Ad Agency New Business New Year Outlook Survey was completed by 150 senior level Marketers and 170 Marketing Agency Executives during December, 2013. The purpose of the survey was to glean insights relative to Marketer and Agency expectations and perspective going into 2014 – for things such as marketing spend levels, media…
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1st Annual RSW/US Agency New Business Thought Leader Survey Report

This is our 1st annual Agency New Business Thought Leader Survey Report. Given we at RSW/US typically generate questions for our surveys, we thought it would be helpful to get perspective from some of the industry’s leading agency new business Thought Leaders. We asked each of them to submit questions they believed would prove helpful…
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The 2013 Mirren-RSW/US Definitive Guide to New Business Tools

While social media is an extremely popular tool for agency new business (used by 87% of agencies), only 18% think it’s effective. And can you guess what the most over-rated of all the social media tools used for new business is? If you guessed Facebook, you’re correct. It’s too personal and not useful for prospecting. Any…
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