2016 RSW/US Agency New Business Thought Leader Survey Report

The 2016 RSW/US Agency New Business Thought Leaders Survey Report presents questions posed by six of the the industry’s leading Thought Leaders. Over 260 Agency Principals responded to questions posed by the Thought Leaders across a range of important agency new business issues. In addition to survey results, the report includes agency new business advice offered by each Thought Leader.


Now in the third year of developing this report, it is noteworthy that almost all categories of new business tools have seen significant growth compared to 2014. Increasingly, agencies see the importance of content in pursuing agency new business as a means of showing their expertise and understanding of the marketplace.

From past reports to the this one, there’s still no new “it” tool agencies are embracing, but they are exploring newer offerings to better streamline their new business process.

We trust you’ll find this report a provocative and candid look at the landscape of agency new business and the resources needed to grow your business effectively and efficiently.

The RSW/US 2015 New Year Outlook Report

The 2015 RSW/US New Year Outlook survey was completed by 123 senior level Marketers and 158 Marketing Agency executives during December, 2014. The purpose of the survey was to glean insights relative to marketer and agency perspective as they each headed into 2015. Topics explored included “troubling trends”, spending expectations, the impact of Republican control…
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2014 RSW/US Agency-Marketer New Business Report

The 2014 RSW/US Agency-Client Business survey was completed by 110 senior level Marketers and 220 Marketing Agency executives during July, 2014. The purpose of the survey was to glean marketer and agency insight into the challenges associated with agency new business and new business directors, the new business tools agencies view as most effective, marketer…
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2014 RSW/US Ad Agency New Business New Year Outlook Report

The 2014 RSW/US Ad Agency New Business New Year Outlook Survey was completed by 150 senior level Marketers and 170 Marketing Agency Executives during December, 2013. The purpose of the survey was to glean insights relative to Marketer and Agency expectations and perspective going into 2014 – for things such as marketing spend levels, media…
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1st Annual RSW/US Agency New Business Thought Leader Survey Report

This is our 1st annual Agency New Business Thought Leader Survey Report. Given we at RSW/US typically generate questions for our surveys, we thought it would be helpful to get perspective from some of the industry’s leading agency new business Thought Leaders. We asked each of them to submit questions they believed would prove helpful…
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The 2013 Mirren-RSW/US Definitive Guide to New Business Tools

While social media is an extremely popular tool for agency new business (used by 87% of agencies), only 18% think it’s effective. And can you guess what the most over-rated of all the social media tools used for new business is? If you guessed Facebook, you’re correct. It’s too personal and not useful for prospecting. Any…
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Agency New Business-Agency & Marketer Report 2013

The 2013 RSW-US Agency New Business Marketer-Agency Report Highlights: 1)      How different criteria rank when Marketers review Agencies While Agencies would potentially like to think that most, if not all Marketers only think about price and other less meaningful measures, it appears that how Agencies think Marketers SHOULD judge them, is exactly (or at least…
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Agency New Business-Client & Agency Topics Perspective-2012

The 2012 New Business Report: Client and Agency Perspective on Topics Related to Agency New Business was completed by 101 key Marketing decision makers and 168 Agency Principals from across the United States during September, 2012. This study was commissioned by RSW/US and RSW/AgencySearch. RSW/US serves as an outsourced lead generation/business development firm for marketing…
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2012 Changes in Social & Digital Media (2009-2012)

RSW/US looks to the past and to the future, to see how marketers and agencies use and perceive social and digital media.  Marketers also chime in on agency performance in the space and how much value they place on their counsel, being digital-only and their work in the digital space. Adweek, June 11, 2012 By…
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