This is episode #2 (The Referral Roller Coaster) of the agency new business mini-podcast where we give you three takeaways to help improve your new business program. We start off this episode by asking the question, “What sources best generate new leads for your agency or firm?” The answer is probably referrals, and if so,… Read more
Welcome to the inaugural episode of RSW/US’s “3 Takeaways”, an agency new business mini-podcast and companion to our video series where we focus on one new business category and give you three takeaways to help improve your new business program. Today we’re talking about prospecting, and more specifically, direct mail as a prospecting tool. Yes, snail mail.
From the Build a Better Agency Podcast: Lee McKnight Jr. is the Director of Business Development for RSW/US in Cincinnati, Ohio. They are a new business development firm that works solely with agencies and marketing services firms. After graduating law school, he ran away as fast possible from that profession and worked for an internet… Read more
Business Growth Expert and Founder of The Eisen Agency, Rodger Roeser, recently interviewed RSW/US Vice President of Sales, Lee McKnight, Jr. about the challenges of agency new business. In this brief podcast, Rodger asks Lee about the “warning signs” that appear when agencies need to enlist help with new business efforts. Listen as Lee discusses… Read more
New business for small and mid-size agencies is often overwhelming. With the rising profile of inbound, as a potential new business driver, agencies have more choices than ever. In this 10/8/15 session, New Business For Small to Mid-Sized Agencies-No Channel Left Behind!, RSW/US Director of New Business Lee McKnight talked about the importance of marrying… Read more
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