With marketing technology platforms exploding, agencies and marketers find the sea of options dizzying. For the third year in a row, marketing agency new business strategies firm Mirren and marketing business development firm RSW/US have joined forces to develop a comprehensive guide to agency new business tools.View Article
Our 2015 New Year Outlook Survey presented a lot of frustration between marketers and agencies.
Here The Agency Post highlights some of the dynamics underlying the tension, including perspective from RSW/US Director of Business Development, Lee McKnight.
How do we know that the agency-marketer marriage is on the rocks? They both say so.
The 2015 RSW/US New Year Outlook surveyed senior-level Marketers and Marketing Agency Executives and found disturbing disconnects on every level of engagement.
We’ve had some fun poking at challenging clients in our industry. But in all seriousness, we do see a large gap in the expectations that agencies set with our clients and what they’re capable of delivering.
The 2015 RSW/US New Year Outlook survey provides a great deal of information in the gaps that we’re responsible for as agencies.
You know the drill from those company retreats your boss meticulously plans each year. One side pulls, the other side pulls, and someone comes out a winner. In the real world, this back and forth happens between clients and agencies all the time.View Article
Making connections with the right people is the key to being successful at new business.
But there’s only so much you can do with your go-getter attitude and innate charm. You need momentum, focus, and a strategy for creating a new business pipeline that consistently delivers qualified leads and new clients.
See 10 Ad Agency New Business Tools:View Article
Agency/client tensions are not a new phenomenon. They have existed as long as there have been agencies and marketers. The problem is that the tensions that existed back in the day were relatively short-lived. Today, unfortunately, we are in a cycle that produces a constant stream of tension.View Article
Marketing Tactics: Agency New Business Study Shows Opportunity to Improve Inbound Results, New RSW/US Study Finds.View Article
More than half (56%) of brand marketers surveyed say they have been consolidating the number of agencies they use recently.View Article
Marketers expect agencies to know more about data, technology and social media but are they willing to pay for it?