RSW/US, the nation’s leading outsourced lead generation firm for marketing agencies, just completed its 11th annual New Year Outlook survey. One of the most compelling questions that has hit a nerve with marketers and agencies is whether 2017 is going to include more project work with agencies needing more revenue and marketers demanding more as agencies work with less.
The day-to-day work with our clients at RSW/US enables us to understand on a personal level new business development challenges advertising agencies face in real time. For a more comprehensive, macro view of the industry and dynamics affecting the new business development process, we field the Agency New Business Survey every other year.
TV advertising is still the primary focus of marketing efforts for nearly one quarter (22%) of US B2B enterprises.
This is one finding of the new Enterprise Marketing Survey 2016 released by B2B research firm Clutch and marketing agency R2integrated (R2i).
The survey also determined that enterprises rely on multi-channel campaigns, using an average of eight different marketing channels. Furthermore, it affirmed that agencies are in high demand, especially ones that specialize.
Clutch quoted RSW/US Owner and President, Mark Sneider, in the survey findings on topics relating to continuing marketer investment in television as well as opportunities for agencies.
New marketing technology platforms appear at a pace of six a day, so it’s little wonder that the cutting-edge, go-to new business tools of yesteryear seem to be now forgotten. Agency new business executives can sort out developments more easily by referring to the latest New Business Technology Tools Report from Mirren and RSW/US.
The headline sounds crazy, but some brands are not as enthusiastic about increasing digital advertising spending as agencies are, according to the 2016 New Year Outlook survey from marketing services firm RSW/US.
Survey results indicate that agencies are more bullish on digital than marketers are, which may come as a surprise, since conventional wisdom in the industry is that agencies have been slower to embrace digital than brands would have liked.
Business development and lead generation group RSW/US recently released new research examining traits marketing agencies need to nurture to “future-proof” themselves for the evolving industry. The data point out both emerging marketer needs and factors agencies need to recognize as they compete for new business.
Given the current trend of marketers to consolidate their agency resources, many ad agencies intend to become more aggressive in their new business development efforts, according to a panel discussion at the recent Ad Age Small Agency Conference.
The panel, “Breakout Strategies: Tips and Tactics for Winning New Business Now,” featured RSW/US Owner & President, Mark Sneider, along with other agency experts and thought leaders, including Deputy Managing Editor of Advertising Age, Nat Ives.
RSW/US Owner & President, Mark Sneider, participated in the Ad Age Small Agency Business Conference on a four-member panel presenting strategies for winning agency new business.
The panel discussion, “Breakout Strategies: Tips and Tactics for Winning New Business Now” focused on proven agency new business methods. Topics ranged from engaging marketing decision makers to preparing for a pitch, and clinching the business.
RSW/US Owner & President, Mark Sneider (far right), participates in panel discussion on agency new business at the Ad Age Small Agency Conference in Boston.