A recent RSW-led analysis of the average number of touches (phone, email, mail, social) it takes to get a meeting revealed some pronounced differences by industry. As we’ve known since we started our business in 2005, an agency new business program takes polite persistence, a value-added approach to outreach, and solid content to win the… Read more
In our third and final mini-infographic highlighting key takeaways from our 2018 RSW/US-Mirren New Business Tools Report, we focus on the tools agencies are using for prospect business intelligence. This was a new category for us in 2018 and the results underlined a positive trend we saw throughout the report: Agencies are taking more time… Read more
This is the second in our series of mini-infographics that highlight key takeaways from our 2018 RSW/US-Mirren 2018 New business Tools Report. In this infographic, we look at overall effectiveness of new business tools by category, and you told us resoundingly that there’s work to do be done. Looking at 5 of the main categories, Social… Read more
This is the first of three mini-infographics we’ve created to highlight key takeaways from our 2018 RSW/US-Mirren 2018 New business Tools Report. It’s based on a question from our original survey: What most impacts your consideration of new business tools? Per our report: Effectiveness or an ability to provide a direct impact was ranked as… Read more
Our 2018 RSW/US Marketer-Agency New Year Outlook Infographic is based on our latest survey, and focuses on two areas of the industry: first, it shows how marketers and agencies are, surprisingly, closely aligned in regards to a key perceived challenge, expected spending increases, and investment expectations and second, points out a few key trends your… Read more
From our RSW/US-Mirren 2017 Agency New Business Tools Report, we present our 2017 New Business Tools infographic. We’ve taken some of the key stats from our report and featured them within. Now in its fifth year, The New Business Tools Annual Report summarizes the findings from nearly 400 US agency executives on the use and effectiveness… Read more
Our 2017 RSW/US New Year Outlook Report Infographic contains stats and data from our 2017 RSW/US New Year Outlook Report. We focus on the disparity between agencies looking to the future, strategically embracing technological trends and advances, and those agencies moving at a glacial pace in terms of technology and investment in their business. Those agencies strategically embracing… Read more
During the first quarter every year, we release the report from our annual RSW/US New Year Outlook Survey. This agency new business infographic toplines highlights of our 2016 survey. You can download the survey here: 2016 New Year Outlook Survey.
Want to Learn More About Our Agency New Business Development Programs?