Average Number of Touches to Get a Meeting By Industry

A recent RSW-led analysis of the average number of touches (phone, email, mail, social) it takes to get a meeting revealed some pronounced differences by industry. As we’ve known since we started our business in 2005, an agency new business program takes polite persistence, a value-added approach to outreach, and solid content to win the…
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Agencies Are Experimenting More Than Ever With Tools To Drive New Business

In our third and final mini-infographic highlighting key takeaways from our 2018 RSW/US-Mirren New Business Tools Report, we focus on the tools agencies are using for prospect business intelligence. This was a new category for us in 2018 and the results underlined a positive trend we saw throughout the report: Agencies are taking more time…
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Most Important Criteria For Choosing Agency New Business Tools-RSW/US Infographic

This is the first of three mini-infographics we’ve created to highlight key takeaways from our 2018 RSW/US-Mirren 2018 New business Tools Report. It’s based on a question from our original survey: What most impacts your consideration of new business tools? Per our report: Effectiveness or an ability to provide a direct impact was ranked as…
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2018 RSW/US Marketer-Agency New Year Outlook Infographic

Our 2018 RSW/US Marketer-Agency New Year Outlook Infographic is based on our latest survey, and focuses on two areas of the industry: first, it shows how marketers and agencies are, surprisingly, closely aligned in regards to a key perceived challenge, expected spending increases, and investment expectations and second, points out a few key trends your…
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RSW/US-Mirren 2017 Agency New Business Tools Infographic

From our RSW/US-Mirren 2017 Agency New Business Tools Report, we present our 2017 New Business Tools infographic. We’ve taken some of the key stats from our report and featured them within. Now in its fifth year, The New Business Tools Annual Report summarizes the findings from nearly 400 US agency executives on the use and effectiveness…
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2017 RSW/US New Year Outlook Report Infographic-Mad or Rad?

Our 2017 RSW/US New Year Outlook Report Infographic contains stats and data from our 2017 RSW/US New Year Outlook Report. We focus on the disparity between agencies looking to the future, strategically embracing technological trends and advances, and those agencies moving at a glacial pace in terms of technology and investment in their business. Those agencies strategically embracing…
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Ups and Downs of Agency New Business Infographic

Agency new business wins are cause for CELEBRATION!! Success is not a secret.  It’s a discipline. This new business development infographic provides facts and tips on methodology that produces results.