Business Growth Expert and Founder of The Eisen Agency, Rodger Roeser, recently interviewed RSW/US Vice President of Sales, Lee McKnight, Jr. about the challenges of agency new business.
In this brief podcast, Rodger asks Lee about the “warning signs” that appear when agencies need to enlist help with new business efforts.
Listen as Lee discusses these warning signs, and how these can arise through disconnects between what marketers want and what agencies are delivering.
Lee also advises in this podcast how agencies can “future-proof” themselves in a rapidly changing industry.
Rodger Roeser, The Eisen Agency