New business for small and mid-size agencies is often overwhelming. With the rising profile of inbound, as a potential new business driver, agencies have more choices than ever.
In this 10/8/15 session, New Business For Small to Mid-Sized Agencies-No Channel Left Behind!, RSW/US Director of New Business Lee McKnight talked about the importance of marrying inbound and outbound to better drive new business.
Key specifics included:
-Why your agency shouldn’t rely solely on inbound
-The importance of using channels like social, direct mail, conversations and email in concert with each other
-A simple and realistic framework incorporating all these channels your agency can use
And you can view/download the slide deck below.