This is episode #2 (The Referral Roller Coaster) of the agency new business mini-podcast where we give you three takeaways to help improve your new business program. We start off this episode by asking the question, “What sources best generate new leads for your agency or firm?”
The answer is probably referrals, and if so, you’re not alone. Over the course of the past several years, the percentage of agencies who answered “referrals” is typically between 80 and 90%.
Your agency should have a process in place to drive referrals, but in this episode, we discuss why you shouldn’t rely on them as your only new business driver.Download PDF