If so, you’re not alone.
Even though we’ve been in business almost two decades, a fair amount of agencies don’t know about us, or about outsourcing their new business development activity.
Undoubtedly, you’re bombarded by companies selling a version of lead gen. It typically involves some form of spray and pray, impersonal AI, or a rotating group of SDR’s you don’t see or get to interact with much, if at all.
69% of agencies say it’s harder to break through than ever
Which means your firm typically needs more than “seeing what sticks” cold prospecting.
But you didn’t get into the agency business to be a salesperson and chase down leads. Somebody at your firm has to put on the sales hat, but that may not play to your strengths, or you may be good at working through the funnel, but you just don’t have the time.
So you think to yourself, “I’ll hire a new business director.” They’re out there, but if they’re good, they’re expensive, not just as an FTE and the costs that accompany that person, but bonuses and/or commissions as well.
And unfortunately, they don’t tend to stick around.
On average, new business directors last only 18 months.
But sometimes you find that person, or you train that person and they do stick around longer than the average.
If they’re doing it all: list-building, prospecting, proposals, RFP responses, and pitching-they will eventually burn out. It’s very hard for one person to do all that, yet, tough for small to mid-sized agencies to hire more than one person to help drive new business.
So with all these factors, and going back to those generic emails you’re bombarded with, it’s understandable to feel frustrated or turned off by what you may have seen out there.
RSW/US is the dedicated new business development alternative that could be the right solution for your firm.