Is 2017 the new 2008 for marketing agencies? Consider these recent industry developments:
- Agency business is strong, but driven by a lot of project work, so business is somewhat unstable.
- Marketing tech is raging, but both marketers and agencies feel the other is chasing shiny objects.
- Agencies that never went after small pieces of the pie are now vying for this business because the networked agencies need revenue.
- Marketers are demanding more from their agencies and giving them less.
- The talent pool is somewhat sporadic, which makes marketers feel like agencies aren’t equipped to manage their business.
- More marketers are bringing business in-house.
RSW/US, the nation’s leading outsourced lead generation firm for marketing agencies, just completed its 11th annual New Year Outlook survey. One of the most compelling questions that has hit a nerve with marketers and agencies is whether 2017 is going to include more project work with agencies needing more revenue and marketers demanding more as agencies work with less.View Article
It’s 2017, but advertisers and marketers remain at odds over the changing nature of their relationship, according to results from a New Year Outlook survey conducted by development firm RSW/US.View Article
The day-to-day work with our clients at RSW/US enables us to understand on a personal level new business development challenges advertising agencies face in real time. For a more comprehensive, macro view of the industry and dynamics affecting the new business development process, we field the Agency New Business Survey every other year.