The Ever-Changing Face of Advertising…Changes Yet Again

The Ever-Changing Face of Advertising…Changes Yet Again

Today, more so than years past, marketers are looking to fill voids left by specialty agency talent in their roster shops at what could be considered an alarming pace.

In 2013, only 47% of marketers stated they were looking for “specialty agencies”. At the end of last year, 71% of marketers in our survey said they needed help from specialty firms.

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