LinkedIn Live – 2024 RSW Agency New Business Report Key Stats

LinkedIn Live – 2024 RSW Agency New Business Report Key Stats

VP of Sales, Lee McKnight Jr and and President/CEO of RSW/US, Mark Sneider, held a LinkedIn Live session specifically aimed at small and mid-sized agencies, marketing services firms and PR firms, where they broke down the key stats from the newly released RSW 2024 Agency New Business Report.

In this half hour session, Mark and Lee covered the top business development challenges facing agencies, internal hiring of the biz dev position and current average tenure, length of time to close, how agencies are incorporating AI into business development strategy, and more from the report.

Watch the session here.

If your firm is struggling with new business, contact Lee McKnight Jr. at lee@rswus.com for a conversation.

That’s our sole focus at RSW/US.

And you can download our RSW/US 2024 Agency New Business Report here at no coast.

We’ve fielded it since 2010 and present comparable data that is available across previous editions, providing insight on trends in key areas over the past ten years.

This year’s survey and the resulting RSW/US 2024 Agency New Business Report see ad agencies, marketing services firms, and PR firms seeing continuing challenges, albeit with certain improvements regarding challenges we saw in previous years: slowing referrals, decreased budgets, and longer sales cycles.

Agency executives nationwide had the opportunity to participate, and in fielding the survey, we wanted to discern how the challenges and dynamics of agency new business efforts have evolved as we finish 2024 and head into 2025.

Our hope is the key findings and implications of the study presented in this report provide value to you as you develop your plans for the remainder of the year and into Q1.