Even the Ridiculous Never Changes
RSW/US: built on sane, reasonable expectations and not the ridiculous.
We’ve got some great clients. The relationships we have with them are often so lock-tight that they thoughtfully share the most ridiculous emails they get from lead generation “experts” promising the world.
There are days when the emails fly in at a crazy pace…seemingly each new email outdueling the previous one.
Just when you thought you could have all your lead gen desires satisfied by a firm promising 20 meetings a week, another person or firm doubles it up!
This isn’t a new thing. It’s been going on for decades.
When I first started RSW/US in 2005, I’d often tell people that I felt like I was operating in a used car lot-like environment: overpromising, limited talent, very telemarketing-like.
There was one firm back in the day called “Flat Iron”. They operated out of the Flat Iron building in NYC. Their New Business Directors: unemployed actors – because they sounded good on the phone (and I’m sure looked as good as this guy looks) – not kidding you.
Back then, the big difference between our firm (RSW) and all of the “competitive” firms was we weren’t born from a salesy foundation.
My background was all CPG marketing and selling for a reputable, global research firm that helped the likes of Colgate Palmolive create and test new product concepts.
The last thing I wanted to do was create a firm in the U.S. that looked like we had a bunch of people in a boiler room making calls or people stationed overseas trying to make connections over here.
I can confidently say that Flat Iron didn’t last much longer after we arrived on the scene.
The stuff in 2005 was tame compared to what we’re seeing today.
The stuff that’s being pushed out today is just crazy town kind of stuff. Here’s one of my favorites…love the whole billion $ AI tech founder guy thing:
Love this AI powerhouse of an appointment setter!
And here’s another variation of the robot guy above…this dude is some kind of super-human who’s defying all odds.
It comes in all types and genders!
And one last one…don’t want this to be a male (male robot) dominated post, so out of fairness to the better gender, here’s one from “Kayla Morgan”. Have to give her a bit of credit as her over-promise is a reasonable over-promise…which I can’t believe I’m saying that “47” is reasonable:
We’ve been taking the sane, reasonable approach for the past 20 years…and haven’t just relied on single platforms.
Maybe that’s why we’ve outlasted the Kayla’s, the Flat Irons, the Position A’s, the Corporate Rains, the Hunter Business Developments of the world.
Many of these firms lived in a single platform world typically relying on email or blasting LinkedIn invites incessantly to make connections.
Not us. Since the start of the business in 2005 we have used a multi-platform approach (phone, email, mail, and LinkedIn). Just like our clients create multi-platform campaigns for their clients, we believe in the same.
It’s not only an approach we use for our agency client programs, but it’s also the approach we use to market our own business.
I can tell you this, that I couldn’t live with myself if I operated anything remotely close to all these knuckleheads. At RSW/US our core values center on honesty, transparency, creativity, being accountable and having our (human) team bring a can-do attitude to everything we do.
I’m sure it won’t end with the robots and AI…something new will pop into our stratosphere and continue to try and challenge us.
