Decreasing New Business Director Tenure At Ad Agencies
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Short tenures are often a symptom of a deeper problem. For a closer look at why agency new business programs struggle in the first place, read our breakdown of the six reasons business development efforts fail for ad agencies.
As Vice President of Sales at RSW/US, Lee drives sales efforts to bring ad agencies and marketing services firms on board with RSW, creates content around successful new business tactics and takes part in RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. You can find him on LinkedIn (https://www.linkedin.com/in/leemcknightjr) or Twitter (@leemcknightjr).
