“The RSW/US Thought Leader Survey Webinar— Where social fits into your agency new business program today.” 9/25/13
Slide deck on RSW/US Slideshare page: http://www.slideshare.net/rsw_us
In the 4th webinar of our RSW/US Summer series, RSW/US Director of Business Development Lee McKnight Jr gives three reasons why your agency should stop using social for agency new business and dig deeper into findings from our 2013 RSW/US Agency New Business Thought Leader Survey Report.
Lee also touches on questions asked by thought leaders Michael Gass and Jay Baer from our survey, on topics including SlideShare and why it can be so helpful to your agency new business program, and how the newly expanded LinkedIn profile pages work and can add another layer to your new business program.
And finally, Lee addresses specific responses and questions from agencies relating to social and content and the realities of their place within a complete, and successful, new business program.
Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.