A Guide To Help Agencies Drive New Business Through Better Websites

A Guide To Help Agencies Drive New Business Through Better Websites

A Guide To Help Agencies Drive New Business Through Better Websites

Continuing from our initial eBook, A Guide To Help Agencies Drive New Business Through Better Case Studies, we’ve created this guide on better websites to help agencies, PR firms and marketing services firms in a similar way for their sites.

Your agency’s site is a visual elevator pitch, yet many agencies don’t consider this when creating or updating their sites.

Your site is typically the first thing a prospect sees, and as we discuss in our guide, it’s the most important member of your agency new business team.

Does your agency’s website tell your target audience who you are, what you do, and your value?

In 20 or so seconds?

Agencies spend countless hours to get a client’s value prop, not just right, but perfect, testing through dozens (hundreds?) of iterations.

Why don’t agencies do the same for their sites?

 

This guide will help you think about what your website communicates to prospects.

Unless it’s designed with new business acquisition in mind, it may not be helping you get closer to closing business.

In this guide, we’ll walk you through:

  • First Principles
  • SEO
  • Analytics
  • Security
  • The Basics of Site Design Through a Sales Lense
  • The Anatomy of a New Business Website
  • And more

 

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While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.

A Guide To Help Agencies Drive New Business Through Better Case Studies

A Guide To Help Agencies Drive New Business Through Better Case Studies

The Case For Better Case Studies

We created this primer because agencies often ask us about best practices for case studies.  

New business is more important than ever. 

This is the time to make sure your site and case studies are up to date and prospect-ready.

As one agency principal told us: 

“Now is not the time to slow down. It’s the ONLY time we may ever have to get all this concentrated amount of work done in a short period of time that we will need later for new business efforts.”   

A Guide To Help Agencies Drive New Business Through Better Case Studies

This guide will walk you through the process of creating case studies that will ultimately become a vital asset to your new business strategy.  

We walk you through: 

  • Effective Case Study Design 

  • Proper Formatting 

  • Key questions to ask yourself before creating 

  • How to handle a lack of quantifiable results 

  • And more.. 

For more resources to help your new business strategy beyond case studies, we’ve made our 3 Takeaways Video series fully focused on ways to help your prospecting:

3 Takeaways Video Series: Subscribe Here For The Good Stuff

Update: As a companion to our Case Study Primer, the RSW Marcom Team is creating a 5 part blog series, adding further detail and tips to key topics within our eBook. We’ll update every week.

RSW Agency New Business Case Study Series, Pt. 1: Secure Your Audience

RSW Agency New Business Case Study Series, Pt. 2: Case Studies Aren’t About You

RSW Agency New Business Case Study Series, Pt. 3: Picking A Format

RSW Agency New Business Case Study Series, Pt. 4: Nuts And Bolts

RSW Agency New Business Case Study Series, Pt. 5: If You Don’t Have Results for Your Case Study, It’s Time for a Pep Talk

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While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.

RSW/US Agency of the Future eBook

RSW/US Agency of the Future eBook

How to Flourish as an Agency of the Future

This book evolved from a request from Magnet Global for us to paint the picture of “The Agency of the Future” at one of their conferences.

While it could seem daunting to peer several years into the future of an industry undergoing incredible evolution, RSW/US is particularly well primed for it.

Uniquely positioned in the advertising industry as an outsourced agency new business development group, we are deeply engaged with both agencies and marketers.

For nearly ten years, we have conducted surveys with both agencies and marketers.

These produce tremendous insight from key executives on both “sides” about trends that impact how brands go to market and the way agencies and marketers work together.

Our Magnet Global talk identified eight traits that agencies need to possess to “future-proof” their business and thrive as our changing industry tosses up new challenges and serves up tremendous opportunities.

These traits are:

• Nimble & Agile
• Student of Technology
• Curator & Contractor
• Real Timer
• Content Creator
• Selectively Specialized
• Savvier Competitor
• Partner, Not Player

Of course, not EVERY individual in your firm needs to possess these traits. However, your culture needs to foster them.

Across your organization, these characteristics need to be strong and continuously nurtured.

With this eBook and accompanying agency new business resources, RSW/US has literally “painted the picture” of The Agency of the Future.

 

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To view please fill out the form below

While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.