Real-world examples of agencies and marketers navigating new business challenges—including RSW/US client work, agency searches, and lessons from the field.

ESPN Logo
, , , , ,

Creative Branding Agency Project with Major Sports Broadcaster

Branding, Creative, Broadcast, Experiential, Streaming, Entertainment, Media

Creative Branding Agency Wins First Project with Major Sports Broadcaster

200k

Project

Creative Branding Agency Project with Major Sports Broadcaster
RSW Client Type: Creative Branding Agency

Client Verticals: Sports Broadcasting & Media, Streaming & Digital Content

ESPN is a global leader in sports media, delivering live events, news, and analysis across television, digital platforms, and streaming services. Known for flagship programs like SportsCenter and major broadcasting rights for leagues like the NFL, NBA, and MLB, it has shaped the way fans consume sports content. With a growing focus on digital innovation, ESPN continues to expand its reach through ESPN+ and partnerships with major sports organizations worldwide.

6 Key Elements of the RSW/US process:

1. Kickoff

The program begins with a comprehensive 3-hour briefing session, preceded by our review of existing agency materials, such as capabilities decks, content, collateral, and proposals, to understand how you currently position yourself externally. During the briefing, we explore your specific work, future vision, key business challenges you solve for clients, and delve deeply into your firm’s philosophy, character, and expertise. We also identify your top “reasons-to-believe”—both functional, like category expertise or unique insights, and emotional, such as creative tone and the feelings it evokes—to craft a compelling narrative that clearly differentiates your firm. Leveraging our extensive experience from collaborating with agencies and discussions with hundreds of agency leaders, we develop targeted messaging and strategic programs designed to capture prospects’ attention and motivate meaningful engagement with your firm.

2. Experienced New Business Director

Each program is led by a tenured New Business Director (NBD) with 10-15 years of experience in sales and marketing, who integrates into your agency’s team. To the outside world, they appear as a direct extension of your firm, with a dedicated email, voicemail, and phone line. Their role extends beyond setting meetings—they guide strategic follow-ups, nurture prospects, and provide consultative support to move opportunities closer to close.

3. Targeted Prospecting Lists

Our prospecting lists are custom-built and verified by human intelligence, ensuring higher quality and relevance. We leverage a combination of list platforms, research tools, AI-driven insights, and intent tracking to identify companies actively searching for services like yours. Unlike generic database pulls, our lists are strategically refined, reviewed quarterly, and continuously updated based on real-time data, giving your outreach a sharper competitive edge.

4. Business Development Process Driven by an Omnichannel and Expertise-Driven Approach

We employ a multi-touch, omnichannel approach—combining phone, email, LinkedIn, direct mail, and technology-driven insights to build awareness and engagement. Our process strategically integrates personalized outreach, thought leadership, and our tech stack to ensure that prospects are engaged at the right moment. Each campaign is designed to maintain a balance between technology-driven efficiency and human-led relationship building, maximizing opportunities for meaningful connections. 

5. Coaching & Counseling

Beyond prospecting, we coach and counsel agency leaders throughout the new business journey. This includes preparing you for meetings, strategizing follow-ups, refining proposals, and optimizing your agency’s positioning to close deals effectively. We also provide ongoing insights into industry trends, digital marketing best practices, and recommended improvements to your website and social presence to enhance credibility and conversion.

6. RSW/US Tech Stack

We leverage a robust tech stack to enhance every aspect of its business development programs. The platform includes tools like Instantly for automated yet personalized cold email outreach, PhoneBurner for efficient dialing, and Visual Visitors for tracking website engagement. Additionally, ZoomInfo, AI-driven list-building platforms,, and LinkedIn Sales Navigator help identify high-value prospects at the right time. These technologies, combined with RSW/US’s human-driven strategy, ensure agencies reach the most relevant decision-makers while maintaining a tailored and data-informed approach to new business development.

Contact us to discuss how we can help you get in front of the right prospects and win more business!

Contact Us
/by

To view please fill out the form below

While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.

Prysmian Group General Cable Logo
, , ,

Full-Service Branding Agency Wins Leader in Cable Manufacturing

Branding, Energy, Industrial, Telecom

Full-Service Branding Agency Wins Leader in Cable Manufacturing

300k

Project

Full-Service Branding Agency Wins Leader in Cable Manufacturing
RSW Client Type: Full-Service Branding Agency

Client Verticals: Energy & Utilities, Industrial & Infrastructure, Telecommunications

General Cable, part of Prysmian Group, is a global leader in the manufacturing of wire and cable solutions for energy, industrial, and communications applications. With a legacy spanning over a century, the company provides high-performance products for power transmission, construction, automotive, and telecom industries. As part of Prysmian, it continues to drive innovation in sustainable and high-tech cabling solutions worldwide.

6 Key Elements of the RSW/US process:

1. Kickoff

The program begins with a comprehensive 3-hour briefing session, preceded by our review of existing agency materials, such as capabilities decks, content, collateral, and proposals, to understand how you currently position yourself externally. During the briefing, we explore your specific work, future vision, key business challenges you solve for clients, and delve deeply into your firm’s philosophy, character, and expertise. We also identify your top “reasons-to-believe”—both functional, like category expertise or unique insights, and emotional, such as creative tone and the feelings it evokes—to craft a compelling narrative that clearly differentiates your firm. Leveraging our extensive experience from collaborating with agencies and discussions with hundreds of agency leaders, we develop targeted messaging and strategic programs designed to capture prospects’ attention and motivate meaningful engagement with your firm.

2. Experienced New Business Director

Each program is led by a tenured New Business Director (NBD) with 10-15 years of experience in sales and marketing, who integrates into your agency’s team. To the outside world, they appear as a direct extension of your firm, with a dedicated email, voicemail, and phone line. Their role extends beyond setting meetings—they guide strategic follow-ups, nurture prospects, and provide consultative support to move opportunities closer to close.

3. Targeted Prospecting Lists

Our prospecting lists are custom-built and verified by human intelligence, ensuring higher quality and relevance. We leverage a combination of list platforms, research tools, AI-driven insights, and intent tracking to identify companies actively searching for services like yours. Unlike generic database pulls, our lists are strategically refined, reviewed quarterly, and continuously updated based on real-time data, giving your outreach a sharper competitive edge.

4. Business Development Process Driven by an Omnichannel and Expertise-Driven Approach

We employ a multi-touch, omnichannel approach—combining phone, email, LinkedIn, direct mail, and technology-driven insights to build awareness and engagement. Our process strategically integrates personalized outreach, thought leadership, and our tech stack to ensure that prospects are engaged at the right moment. Each campaign is designed to maintain a balance between technology-driven efficiency and human-led relationship building, maximizing opportunities for meaningful connections. 

5. Coaching & Counseling

Beyond prospecting, we coach and counsel agency leaders throughout the new business journey. This includes preparing you for meetings, strategizing follow-ups, refining proposals, and optimizing your agency’s positioning to close deals effectively. We also provide ongoing insights into industry trends, digital marketing best practices, and recommended improvements to your website and social presence to enhance credibility and conversion.

6. RSW/US Tech Stack

We leverage a robust tech stack to enhance every aspect of its business development programs. The platform includes tools like Instantly for automated yet personalized cold email outreach, PhoneBurner for efficient dialing, and Visual Visitors for tracking website engagement. Additionally, ZoomInfo, AI-driven list-building platforms,, and LinkedIn Sales Navigator help identify high-value prospects at the right time. These technologies, combined with RSW/US’s human-driven strategy, ensure agencies reach the most relevant decision-makers while maintaining a tailored and data-informed approach to new business development.

Contact us to discuss how we can help you get in front of the right prospects and win more business!

Contact Us
/by

To view please fill out the form below

While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.

Clopay Logo
, ,

B2B-Focused Digital Firm Wins Manufacturing Project

Manufacturing, Building Materials, B2B

B2B-Focused Digital Firm Wins Manufacturing Project

75k

Project

RSW Client Type: B2B Digital Marketing Agency

Client Verticals: Building Materials & Construction, Manufacturing, Residential & Commercial Infrastructure

Clopay is a leading manufacturer of residential and commercial garage doors, as well as industrial and architectural entry systems. Known for its durable and stylish designs, the company serves homeowners, businesses, and construction professionals across North America. Clopay focuses on innovation, offering energy-efficient and customizable door solutions for a wide range of applications.

6 Key Elements of the RSW/US process:

1. Kickoff

The program begins with a comprehensive 3-hour briefing session, preceded by our review of existing agency materials, such as capabilities decks, content, collateral, and proposals, to understand how you currently position yourself externally. During the briefing, we explore your specific work, future vision, key business challenges you solve for clients, and delve deeply into your firm’s philosophy, character, and expertise. We also identify your top “reasons-to-believe”—both functional, like category expertise or unique insights, and emotional, such as creative tone and the feelings it evokes—to craft a compelling narrative that clearly differentiates your firm. Leveraging our extensive experience from collaborating with agencies and discussions with hundreds of agency leaders, we develop targeted messaging and strategic programs designed to capture prospects’ attention and motivate meaningful engagement with your firm.

2. Experienced New Business Director

Each program is led by a tenured New Business Director (NBD) with 10-15 years of experience in sales and marketing, who integrates into your agency’s team. To the outside world, they appear as a direct extension of your firm, with a dedicated email, voicemail, and phone line. Their role extends beyond setting meetings—they guide strategic follow-ups, nurture prospects, and provide consultative support to move opportunities closer to close.

3. Targeted Prospecting Lists

Our prospecting lists are custom-built and verified by human intelligence, ensuring higher quality and relevance. We leverage a combination of list platforms, research tools, AI-driven insights, and intent tracking to identify companies actively searching for services like yours. Unlike generic database pulls, our lists are strategically refined, reviewed quarterly, and continuously updated based on real-time data, giving your outreach a sharper competitive edge.

4. Business Development Process Driven by an Omnichannel and Expertise-Driven Approach

We employ a multi-touch, omnichannel approach—combining phone, email, LinkedIn, direct mail, and technology-driven insights to build awareness and engagement. Our process strategically integrates personalized outreach, thought leadership, and our tech stack to ensure that prospects are engaged at the right moment. Each campaign is designed to maintain a balance between technology-driven efficiency and human-led relationship building, maximizing opportunities for meaningful connections. 

5. Coaching & Counseling

Beyond prospecting, we coach and counsel agency leaders throughout the new business journey. This includes preparing you for meetings, strategizing follow-ups, refining proposals, and optimizing your agency’s positioning to close deals effectively. We also provide ongoing insights into industry trends, digital marketing best practices, and recommended improvements to your website and social presence to enhance credibility and conversion.

6. RSW/US Tech Stack

We leverage a robust tech stack to enhance every aspect of its business development programs. The platform includes tools like Instantly for automated yet personalized cold email outreach, PhoneBurner for efficient dialing, and Visual Visitors for tracking website engagement. Additionally, ZoomInfo, AI-driven list-building platforms,, and LinkedIn Sales Navigator help identify high-value prospects at the right time. These technologies, combined with RSW/US’s human-driven strategy, ensure agencies reach the most relevant decision-makers while maintaining a tailored and data-informed approach to new business development.

Contact us to discuss how we can help you get in front of the right prospects and win more business!

Contact Us
/by

To view please fill out the form below

While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.

UGG Logo

Full Service Agency Wins Agribusiness Project

Full-Service, Agriculture

Full Service Agency Wins Agribusiness Project

150k

Project

RSW Client Type: Full Service Agency

Client Verticals: Agriculture & Grain Marketing, Grain Handling & Storage, Farm Supplies & Services

United Grain Growers (UGG) was a Canadian grain farmers’ cooperative established in 1917 through the merger of the Grain Growers’ Grain Company and the Alberta Farmers’ Co-operative Elevator Company. UGG provided grain marketing, handling, and supply services, becoming a significant force in Canadian agriculture throughout the 20th century. In 2001, UGG merged with Agricore to form Agricore United, further consolidating its role in the industry.

6 Key Elements of the RSW/US process:

1. Kickoff

The program begins with a comprehensive 3-hour briefing session, preceded by our review of existing agency materials, such as capabilities decks, content, collateral, and proposals, to understand how you currently position yourself externally. During the briefing, we explore your specific work, future vision, key business challenges you solve for clients, and delve deeply into your firm’s philosophy, character, and expertise. We also identify your top “reasons-to-believe”—both functional, like category expertise or unique insights, and emotional, such as creative tone and the feelings it evokes—to craft a compelling narrative that clearly differentiates your firm. Leveraging our extensive experience from collaborating with agencies and discussions with hundreds of agency leaders, we develop targeted messaging and strategic programs designed to capture prospects’ attention and motivate meaningful engagement with your firm.

2. Experienced New Business Director

Each program is led by a tenured New Business Director (NBD) with 10-15 years of experience in sales and marketing, who integrates into your agency’s team. To the outside world, they appear as a direct extension of your firm, with a dedicated email, voicemail, and phone line. Their role extends beyond setting meetings—they guide strategic follow-ups, nurture prospects, and provide consultative support to move opportunities closer to close.

3. Targeted Prospecting Lists

Our prospecting lists are custom-built and verified by human intelligence, ensuring higher quality and relevance. We leverage a combination of list platforms, research tools, AI-driven insights, and intent tracking to identify companies actively searching for services like yours. Unlike generic database pulls, our lists are strategically refined, reviewed quarterly, and continuously updated based on real-time data, giving your outreach a sharper competitive edge.

4. Business Development Process Driven by an Omnichannel and Expertise-Driven Approach

We employ a multi-touch, omnichannel approach—combining phone, email, LinkedIn, direct mail, and technology-driven insights to build awareness and engagement. Our process strategically integrates personalized outreach, thought leadership, and our tech stack to ensure that prospects are engaged at the right moment. Each campaign is designed to maintain a balance between technology-driven efficiency and human-led relationship building, maximizing opportunities for meaningful connections. 

5. Coaching & Counseling

Beyond prospecting, we coach and counsel agency leaders throughout the new business journey. This includes preparing you for meetings, strategizing follow-ups, refining proposals, and optimizing your agency’s positioning to close deals effectively. We also provide ongoing insights into industry trends, digital marketing best practices, and recommended improvements to your website and social presence to enhance credibility and conversion.

6. RSW/US Tech Stack

We leverage a robust tech stack to enhance every aspect of its business development programs. The platform includes tools like Instantly for automated yet personalized cold email outreach, PhoneBurner for efficient dialing, and Visual Visitors for tracking website engagement. Additionally, ZoomInfo, AI-driven list-building platforms,, and LinkedIn Sales Navigator help identify high-value prospects at the right time. These technologies, combined with RSW/US’s human-driven strategy, ensure agencies reach the most relevant decision-makers while maintaining a tailored and data-informed approach to new business development.

Contact us to discuss how we can help you get in front of the right prospects and win more business!

Contact Us
/by

To view please fill out the form below

While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.

Design Firm Wins Manufacturing Project

Design, Manufacturing

Design Firm Wins Manufacturing Project

300k

Initial Project

Elkay Logo
RSW Client Type: B2B and B2C-Focused Design Firm

Client Verticals: Manufacturing & Industrial Production, Plumbing & Water Solutions, Commercial & Institutional Infrastructure

Elkay is a leading manufacturer of innovative plumbing products, including sinks, faucets, water coolers, and bottle filling stations (now merged with Zurn Water Solutions) . Founded in 1920, the company serves residential, commercial, and institutional markets with a focus on sustainability and water efficiency.

6 Key Elements of the RSW/US process:

1. Kickoff

The program begins with a comprehensive 3-hour briefing session, preceded by our review of existing agency materials, such as capabilities decks, content, collateral, and proposals, to understand how you currently position yourself externally. During the briefing, we explore your specific work, future vision, key business challenges you solve for clients, and delve deeply into your firm’s philosophy, character, and expertise. We also identify your top “reasons-to-believe”—both functional, like category expertise or unique insights, and emotional, such as creative tone and the feelings it evokes—to craft a compelling narrative that clearly differentiates your firm. Leveraging our extensive experience from collaborating with agencies and discussions with hundreds of agency leaders, we develop targeted messaging and strategic programs designed to capture prospects’ attention and motivate meaningful engagement with your firm.

2. Experienced New Business Director

Each program is led by a tenured New Business Director (NBD) with 10-15 years of experience in sales and marketing, who integrates into your agency’s team. To the outside world, they appear as a direct extension of your firm, with a dedicated email, voicemail, and phone line. Their role extends beyond setting meetings—they guide strategic follow-ups, nurture prospects, and provide consultative support to move opportunities closer to close.

3. Targeted Prospecting Lists

Our prospecting lists are custom-built and verified by human intelligence, ensuring higher quality and relevance. We leverage a combination of list platforms, research tools, AI-driven insights, and intent tracking to identify companies actively searching for services like yours. Unlike generic database pulls, our lists are strategically refined, reviewed quarterly, and continuously updated based on real-time data, giving your outreach a sharper competitive edge.

4. Business Development Process Driven by an Omnichannel and Expertise-Driven Approach

We employ a multi-touch, omnichannel approach—combining phone, email, LinkedIn, direct mail, and technology-driven insights to build awareness and engagement. Our process strategically integrates personalized outreach, thought leadership, and our tech stack to ensure that prospects are engaged at the right moment. Each campaign is designed to maintain a balance between technology-driven efficiency and human-led relationship building, maximizing opportunities for meaningful connections. 

5. Coaching & Counseling

Beyond prospecting, we coach and counsel agency leaders throughout the new business journey. This includes preparing you for meetings, strategizing follow-ups, refining proposals, and optimizing your agency’s positioning to close deals effectively. We also provide ongoing insights into industry trends, digital marketing best practices, and recommended improvements to your website and social presence to enhance credibility and conversion.

6. RSW/US Tech Stack

We leverage a robust tech stack to enhance every aspect of its business development programs. The platform includes tools like Instantly for automated yet personalized cold email outreach, PhoneBurner for efficient dialing, and Visual Visitors for tracking website engagement. Additionally, ZoomInfo, AI-driven list-building platforms,, and LinkedIn Sales Navigator help identify high-value prospects at the right time. These technologies, combined with RSW/US’s human-driven strategy, ensure agencies reach the most relevant decision-makers while maintaining a tailored and data-informed approach to new business development.

Contact us to discuss how we can help you get in front of the right prospects and win more business!

Contact Us
/by

To view please fill out the form below

While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.

Druva
,

How a Technology Content Agency Won a Project with a Leading Cloud Data Security Company

How a Technology Content Agency Won a Project with a Leading Cloud Data Security Company

Client TypeTechnology Content Marketing Agency
Win$160K Initial Project, Cloud Data Security Company
Verticals ServedSaaS, Cloud Technology, Cybersecurity, Financial Services, Healthcare Tech, Semiconductors

Druva Logo

The Challenge: Deep Tech Content Expertise With No Consistent Engine to Reach New Clients

This content marketing agency worked exclusively with tech companies and understood how to create content that resonated with technical buyers, IT decision-makers, and enterprise audiences.

They knew the difference between explaining a SaaS platform to a developer and making the business case to a CFO, and they knew how to produce the full range of assets that enterprise technology marketing programs require, from eBooks and white papers to video and web.

Their client list included recognized names in technology, across semiconductors, cloud, networking, security, healthcare IT, and financial technology which gave them credibility with enterprise tech companies who needed a content partner who didn’t have to be taught how the industry worked.

What they needed was a more consistent way to get in front of the right marketing teams at technology companies who were actively investing in content programs. Referrals kept things moving, but not on a predictable schedule.

Why Outsourced New Business Made Sense

Enterprise technology companies don’t typically hire content agencies through a single email.

The marketing teams who make those decisions are evaluating multiple vendors, managing internal content operations, and often working through procurement processes that take time.

Getting into those conversations requires sustained outreach to the right people across a broad set of technology categories.

RSW/US assigned a dedicated New Business Director to work on the agency’s behalf, reaching marketing, content, and demand generation decision-makers at SaaS, cloud, security, and enterprise technology companies through the RSW tech stack, phone, email, LinkedIn, and direct mail.

The messaging was built around what those teams care about most: a content partner who understands the technology, speaks the language, and can produce assets that move enterprise buyers through a complex sales cycle.

How RSW/US Built the Program

The kick-off focused on making the agency’s technology-only focus concrete and compelling.

Working exclusively in tech isn’t just a positioning statement when you can show a client list that spans IBM, Broadcom, LinkedIn, Experian, and Medtronic.

RSW/US built a targeted prospect list of SaaS companies, cloud platforms, cybersecurity firms, and enterprise technology organizations where content marketing was an active investment and the agency’s category expertise was a clear fit.

Outreach was designed to speak to the challenges marketing teams faced in creating content that educates technical buyers without losing the business case along the way.

The Result: A $160K Initial Project with a Cloud Data Security Leader

The agency won a $160K initial project with Druva, a cloud data security company whose platform is used by enterprise organizations to protect, govern, and recover data across cloud and on-premises environments.

For a technology content agency whose practice was built around helping companies in this space communicate complex capabilities to sophisticated buyers, it was a direct result of putting the right expertise in front of the right client.

Learn more about Druva.

Is Your Agency Getting in Front of the Technology Companies That Need What You Do?

RSW/US can help you get in front of the right enterprise technology marketing decision-makers before they start a formal vendor search.

We build the program, generate the right meetings, and help move opportunities forward.

Want to see exactly what’s included in a full program? Explore Our Offerings

Want to understand how we work day-to-day? See Our Process

Have questions before you reach out? Read Our FAQ

Contact us to discuss how we can help you get in front of the right prospects and win more business!

Contact Us
/by

To view please fill out the form below

While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.

UCare Logo
, ,

Full Service Agency Wins Nonprofit Health Plan

Nonprofit, Healthcare, Insurance

Full Service Agency Wins Independent, Nonprofit Health Plan

550k

AOR

UCare Logo
RSW Client Type: Full Service Agency Focused On B2C End Consumer Brands

Client Verticals: Nonprofit health plan, Insurance

UCare is a nonprofit health plan based in Minnesota that provides Medicare, Medicaid, and individual marketplace coverage. It focuses on offering accessible and affordable healthcare solutions, serving a diverse membership that includes individuals, families, and people with special health needs. UCare partners with healthcare providers and community organizations to improve health outcomes through innovative care programs and personalized support.

6 Key Elements of the RSW/US process:

1. Kickoff

The program begins with a comprehensive 3-hour briefing session, preceded by our review of existing agency materials, such as capabilities decks, content, collateral, and proposals, to understand how you currently position yourself externally. During the briefing, we explore your specific work, future vision, key business challenges you solve for clients, and delve deeply into your firm’s philosophy, character, and expertise. We also identify your top “reasons-to-believe”—both functional, like category expertise or unique insights, and emotional, such as creative tone and the feelings it evokes—to craft a compelling narrative that clearly differentiates your firm. Leveraging our extensive experience from collaborating with agencies and discussions with hundreds of agency leaders, we develop targeted messaging and strategic programs designed to capture prospects’ attention and motivate meaningful engagement with your firm.

2. Experienced New Business Director

Each program is led by a tenured New Business Director (NBD) with 10-15 years of experience in sales and marketing, who integrates into your agency’s team. To the outside world, they appear as a direct extension of your firm, with a dedicated email, voicemail, and phone line. Their role extends beyond setting meetings—they guide strategic follow-ups, nurture prospects, and provide consultative support to move opportunities closer to close.

3. Targeted Prospecting Lists

Our prospecting lists are custom-built and verified by human intelligence, ensuring higher quality and relevance. We leverage a combination of list platforms, research tools, AI-driven insights, and intent tracking to identify companies actively searching for services like yours. Unlike generic database pulls, our lists are strategically refined, reviewed quarterly, and continuously updated based on real-time data, giving your outreach a sharper competitive edge.

4. Business Development Process Driven by an Omnichannel and Expertise-Driven Approach

We employ a multi-touch, omnichannel approach—combining phone, email, LinkedIn, direct mail, and technology-driven insights to build awareness and engagement. Our process strategically integrates personalized outreach, thought leadership, and our tech stack to ensure that prospects are engaged at the right moment. Each campaign is designed to maintain a balance between technology-driven efficiency and human-led relationship building, maximizing opportunities for meaningful connections. 

5. Coaching & Counseling

Beyond prospecting, we coach and counsel agency leaders throughout the new business journey. This includes preparing you for meetings, strategizing follow-ups, refining proposals, and optimizing your agency’s positioning to close deals effectively. We also provide ongoing insights into industry trends, digital marketing best practices, and recommended improvements to your website and social presence to enhance credibility and conversion.

6. RSW/US Tech Stack

We leverage a robust tech stack to enhance every aspect of its business development programs. The platform includes tools like Instantly for automated yet personalized cold email outreach, PhoneBurner for efficient dialing, and Visual Visitors for tracking website engagement. Additionally, ZoomInfo, AI-driven list-building platforms,, and LinkedIn Sales Navigator help identify high-value prospects at the right time. These technologies, combined with RSW/US’s human-driven strategy, ensure agencies reach the most relevant decision-makers while maintaining a tailored and data-informed approach to new business development.

Contact us to discuss how we can help you get in front of the right prospects and win more business!

Contact Us
/by

To view please fill out the form below

While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.

NBC Universal Logo
, , ,

How a Live Experience Marketing Agency Won a $200K Engagement in the Entertainment and Media Space

How a Live Experience Marketing Agency Won a $200K Engagement in the Entertainment and Media Space

Client TypeFull-Service Entertainment Marketing Agency
Win$200K Engagement, Major Media and Entertainment Company
Verticals ServedEntertainment, Media, Live Events, Theatre, Sports, Arts and Culture

The Challenge: Deep Entertainment Expertise With No Consistent Path to Major Media Clients

This full-service marketing agency built its practice around a specific kind of client: organizations that create unforgettable live experiences. Theatre, sports, arts and culture, live events — the categories where audiences show up in person, where emotion is the point, and where building real fandom matters as much as driving ticket sales. Their proprietary audience network identified lookalike audiences of theater, museum, and performing arts attendees, giving them a data capability that most entertainment agencies couldn’t match.

Major media and entertainment companies are a natural target for an agency with this kind of expertise. They understand how audiences make decisions about what to see, what to attend, and what to invest their time and money in. They know the difference between marketing a Broadway show and marketing a sporting event, and they know how those audiences overlap in ways that generalist agencies miss.

The challenge was getting that story in front of the right decision-makers at major entertainment and media organizations consistently enough to generate real opportunities.

Why Outsourced New Business Made Sense

Major media companies are large organizations with marketing and creative decisions spread across multiple business units, brands, and divisions. Getting to the right person inside an organization like NBCUniversal requires knowing which door to knock on and staying visible through an evaluation process that can involve multiple stakeholders and extended timelines.

RSW/US assigned a dedicated New Business Director to work on the agency’s behalf, reaching marketing, brand, and creative decision-makers at major entertainment and media companies through phone, email, LinkedIn, and direct mail. The messaging was built around the agency’s proven ability to build audiences for live experiences, backed by proprietary tools and a track record of helping entertainment brands connect with the fans who matter most.

How RSW/US Built the Program

The kick-off focused on what made this agency’s entertainment marketing capabilities stand apart. Their proprietary audience network — built specifically to identify and reach theatergoers, museum visitors, and performing arts audiences — gave RSW/US a concrete and differentiated story to bring to major entertainment organizations. This wasn’t a generalist agency claiming entertainment experience. It was an agency with technology and methodology built specifically for the audiences that live experience brands needed to reach.

RSW/US built a targeted prospect list of major entertainment companies, media organizations, and live event brands where the agency’s audience-building capabilities were directly relevant. Outreach was designed to speak to the real challenge those marketing teams face in finding and converting audiences for the experiences they promote, across an increasingly fragmented media landscape.

NBCUniversal was identified as a priority target. As one of the world’s leading media and entertainment companies, with properties spanning broadcast television, cable, streaming, film, and live events, they had both the scale and the promotional complexity that made a specialized entertainment marketing partner genuinely valuable. RSW/US got the agency in front of the right contacts and the engagement followed.

The Result: A $200K Engagement with a Major Media and Entertainment Company

The agency won a $200K engagement with NBCUniversal, one of the world’s largest media and entertainment companies with a portfolio spanning broadcast, cable, streaming, film, and live events. For an entertainment marketing agency built specifically around helping organizations build audiences for unforgettable experiences, it was a direct result of consistent outreach that put the right capabilities in front of the right client at the right time.

Learn more about NBCUniversal.

Is Your Agency Getting in Front of the Entertainment and Media Brands That Need What You Do?

Major entertainment and media companies are active buyers of specialized marketing services. RSW/US can help you get in front of the right decision-makers before they start a formal search. We build the program, generate the right meetings, and help move opportunities forward.

Want to see exactly what’s included in a full program? Explore Our Offerings

Want to understand how we work day-to-day? See Our Process

Have questions before you reach out? Read Our FAQ

Contact us to discuss how we can help you get in front of the right prospects and win more business!

Contact Us
/by

To view please fill out the form below

While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.

VMware Logo
, ,

Purpose-Driven Agency Wins Big with IT & Tech Solutions

Full-Service Agency B2B, B2C, IT/Tech

Agency Achieves Success with
Purpose-Driven Strategy

215k

Initial Project

VMware-Logo
RSW Client Type:Purpose-Driven Brand Strategy Agency

Client Verticals: B2B/B2C | IT/Tech

VMware is a leading cloud computing and virtualization technology company that provides software solutions to help businesses manage and optimize IT infrastructure across on-premises, hybrid, and multi-cloud environments. Its offerings include virtualization software, networking, security, and modern application development tools, enabling organizations to improve agility, security, and efficiency in their digital transformation efforts.

6 Key Elements of the RSW/US process:

1. Kickoff

The program begins with a comprehensive 3-hour briefing session, preceded by our review of existing agency materials, such as capabilities decks, content, collateral, and proposals, to understand how you currently position yourself externally. During the briefing, we explore your specific work, future vision, key business challenges you solve for clients, and delve deeply into your firm’s philosophy, character, and expertise. We also identify your top “reasons-to-believe”—both functional, like category expertise or unique insights, and emotional, such as creative tone and the feelings it evokes—to craft a compelling narrative that clearly differentiates your firm. Leveraging our extensive experience from collaborating with agencies and discussions with hundreds of agency leaders, we develop targeted messaging and strategic programs designed to capture prospects’ attention and motivate meaningful engagement with your firm.

2. Experienced New Business Director

Each program is led by a tenured New Business Director (NBD) with 10-15 years of experience in sales and marketing, who integrates into your agency’s team. To the outside world, they appear as a direct extension of your firm, with a dedicated email, voicemail, and phone line. Their role extends beyond setting meetings—they guide strategic follow-ups, nurture prospects, and provide consultative support to move opportunities closer to close.

3. Targeted Prospecting Lists

Our prospecting lists are custom-built and verified by human intelligence, ensuring higher quality and relevance. We leverage a combination of list platforms, research tools, AI-driven insights, and intent tracking to identify companies actively searching for services like yours. Unlike generic database pulls, our lists are strategically refined, reviewed quarterly, and continuously updated based on real-time data, giving your outreach a sharper competitive edge.

4. Business Development Process Driven by an Omnichannel and Expertise-Driven Approach

We employ a multi-touch, omnichannel approach—combining phone, email, LinkedIn, direct mail, and technology-driven insights to build awareness and engagement. Our process strategically integrates personalized outreach, thought leadership, and our tech stack to ensure that prospects are engaged at the right moment. Each campaign is designed to maintain a balance between technology-driven efficiency and human-led relationship building, maximizing opportunities for meaningful connections. 

5. Coaching & Counseling

Beyond prospecting, we coach and counsel agency leaders throughout the new business journey. This includes preparing you for meetings, strategizing follow-ups, refining proposals, and optimizing your agency’s positioning to close deals effectively. We also provide ongoing insights into industry trends, digital marketing best practices, and recommended improvements to your website and social presence to enhance credibility and conversion.

6. RSW/US Tech Stack

We leverage a robust tech stack to enhance every aspect of its business development programs. The platform includes tools like Instantly for automated yet personalized cold email outreach, PhoneBurner for efficient dialing, and Visual Visitors for tracking website engagement. Additionally, ZoomInfo, AI-driven list-building platforms,, and LinkedIn Sales Navigator help identify high-value prospects at the right time. These technologies, combined with RSW/US’s human-driven strategy, ensure agencies reach the most relevant decision-makers while maintaining a tailored and data-informed approach to new business development.

Contact us to discuss how we can help you get in front of the right prospects and win more business!

Contact Us
/by

To view please fill out the form below

While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.

, ,

Decreasing New Business Director Tenure At Ad Agencies

undefined

Short tenures are often a symptom of a deeper problem. For a closer look at why agency new business programs struggle in the first place, read our breakdown of the six reasons business development efforts fail for ad agencies.

/by