How RSW/US Helped a St. Louis- Based Digital Marketing Agency Secure Three New Clients in Less Than a Year

How RSW/US Helped a St. Louis-Based Digital Marketing Agency Secure Three New Clients in Less Than a Year

Three new clients in less than a year, totaling more than $500K: The National Civil Rights Museum, Aratana Therapeutics, and  Enjoy Life Foods. These wins positioned it as an attractive acquisition opportunity for a leading interactive firm.

RSW/US staff is comprised of veterans from a broad range of industries. The New Business Director (NBD) assigned to this agency is a media industry professional with more than 25 years’ experience and knowledge of marketing and advertising from both the client and agency side.

The RSW/US NBD became fully immersed in the internal workings of the agency through a deep dive into their business. She met the staff and learned their culture, capabilities and processes. We called in resources from our Operations and Marketing Communications departments to develop targeted prospect lists and messaging strategies, optimized to reach decision makers.

The NBD then applied the RSW/US methodology, which includes multiple touch-points through collateral mailings, email and  social media. In addition to outreach being targeted, it was also relevant and personal for each prospect. It delivered value and illuminated possible solutions for marketing challenges. Perseverance in prospecting and an effective methodology was highly productive in generating new business growth for this digital agency.