Case Studies

RSW Case Study-Healthcare-Digital Agency Located in Kentucky

RSW Case Study-Mid-Sized Digital Firm Located in Kentucky

How RSW/US Helped a Mid-Sized Digital Firm in Kentucky Acquire Multiple Clients and Grow into a 70+ Person Agency with Offices in 3 States

Over 6+ years, RSW/US helped this client grow into 70+ person agency with expansion into 3 states and delivered millions of dollars through new clients.

Prior to enlisting RSW/US services, this agency had assigned new business responsibilities to a three-person team that was comfortable nurturing leads locally through networking.

However, budgets for new business from within the market were getting increasingly small.

The in-house new business team wasn’t comfortable building relationships outside the immediate market and their own client account demands were diverting attention from new business activity.

RSW Case Study-Mid-Sized Digital Firm Located in Kentucky

In addition to building the agency’s client base, a key objective was to deliver solid profit margins on new business.
To start, RSW/US refined and narrowed target industries for a stronger return.
We also recommended expanding the geography to access larger prospects.
Finally, we helped refine the client’s new business materials and the website messaging to support the new prospecting strategy.
The agency provided a wealth of assets, including a monthly newsletter and a quarterly magazine, plus frequent, relevant blog and social media posts.
Such commitment establishes the agency as a thought leader.
Because the RSW/US new business process is robust with outreach through phone, mail, email and social media, it was able to leverage this material to its fullest.
These channels provided multiple touch points with prospects and the means for disciplined follow-up that added value at each step.

RSW/US is an outsourced agency lead generation and new business development firm that works exclusively with marketing service companies to find and win new business.

We help agencies by better positioning them in the market, finding qualified leads, setting meetings and helping move them closer to close.