How RSW Helped A Corporate Responsibility And Purpose-Driven Agency Connect With C-Suite Executives And Close Business
Our coporate responsibility client closed two pieces of business with:
A global leader of IT, technology and industry solutions
a multinational professional services firm.
While this produced new business, they needed a more strategic and proactive approach for continuous, sustainable growth.
Their focus on corporate responsibility and purpose-driven marketing often originated in the C-suite.
Most critical in the beginning was identifying prospect companies that 1) believed in creating purpose-driven stories to give their brands a more meaningful place in customer’s lives, and 2) engaging with visionary C-Suite decision-makers at those companies.
Success was a team effort at RSW/US – our List Operations group fully understood the target and the New Business Director conveyed the agency’s experience and value to open doors of opportunity.
In the first few months of prospecting, we connected the Client with prospects that generated numerous proposal and RFP opportunities.
The RSW/US team supported the agency’s prospect nurturing with timely and relevant content that continued to illustrate the agency’s experience and expertise, as well as the principal’s purpose-driven speaking engagements.
The RSW/US team also provided counsel that helped the agency develop compelling proposals exhibiting how their capabilities could solve specific problems facing the prospect.
With this, wins started adding up.
RSW/US is an outsourced agency lead generation and new business development firm that works exclusively with marketing service companies to find and win new business.
We help agencies by better positioning them in the market, finding qualified leads, setting meetings and helping move them closer to close.