How RSW/US Helped a B2B-Focused Marketing Agency Located in Oklahoma Land a Seven Figure Win and AOR Relationship
After a year of providing exceptional work, Grasshopper awarded all marketing initiatives to the agency as full AOR, a win which totaled $2.5M.
Our client wanted to expand their client base outside the Oklahoma region.
They came to RSW/US for support in creating a prospect list that met their criteria in regions outside their current geographical focus.
They were also looking for additional outreach strategies to build awareness and generate new business relationships.
The RSW/US Operations list-building team initially targeted companies in OK, KS, AR, TX, and later expanded the prospecting range further to the east and west.
We tailored messaging to feature the agency’s work in the B2B2C space, including past campaigns, industry-specific content, value-added email campaigns, and branded eBooks.
This helped to zero in on specific companies like Grasshopper, which were in the B2B2C space and have a dealer network.
After a few touchpoints, the Director of Marketing agreed to a conversation, which uncovered some key challenges and allowed our agency client to showcase their expertise.
Within a month, the agency provided qualitative research to Grasshopper. After presenting additional materials and their brand assessment proposal, the agency was awarded a first assignment for $124k.