RSW Case Study: Architecture/Building Products PR Firm Located in Pennsylvania

Architecture/Building Products PR Firm Located in Pennsylvania

New PR business with firms like Ellison Bronze, Viracon, Xypex, H. B. Fuller, American Hydrotech and many more, contributed to more than $1Million in new business revenue.

Like many small firms, this building products PR firm lacked in-house business development expertise.

Despite one of their principals being a great closer, the firm was dedicated to serving existing client needs and didn’t have a methodology to identify and pursue new opportunities.

At the beginning of the program, a dismal economy presented an additional challenge; building and construction activity had shut down almost entirely.

RSW Case Study Architecture-Building Products PR Firm Located in Pennsylvania

 

The key to success lay in two words: laser focus.

The RSW/US team had to find out where investment was happening and which supplier segments could benefit. While the residential market was stalled, the commercial sector still had a pulse propelled by longer-range planning and development timetables.

The research resources of the RSW/US Operations Department enabled the New Business Director (NBD) to precisely target prospects with marketing needs and available budgets, even in a tight market.

A finely tuned communications strategy honed in on our client’s leadership and expertise in public relations for this very specific industry and the NBD delivered this message to decision-makers in target companies with precision.

The RSW/US new business development methodology soon bore fruit and the NBD was successful in breaking through to prospects with decision-making authority.

The seamless integration between the RSW/US team and the client’s staff meant they were well-prepared to take advantage of each opportunity. In the client’s words, the RSW/US program enabled them to keep their doors open and then thrive when the economy rebounded.

To view please fill out the form below

While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.