Food Ingredient Win For Northwest Digital Marketing Firm

Food Ingredient Win For Northwest Digital Marketing Firm

RSW/US Northwest digital marketing firm client closed a six-figure piece of business with American Seafoods.

This agency employed a horizontal positioning across multiple verticals in both the B2B and B2C space with a focus on providing strategic digital solutions.

Prior to engaging with RSW/US, this agency acquired new business primarily through referrals, with the lead principal tasked with developing non-referral business.

The agency tried several business development vehicles – both in-house and out – that did not deliver results.

 

Early in the program, RSW/US connected the client with a new CMO with Top 5 CPG experience.

The goal was to have the agency and prospect connect in-person and have a strategic discussion to understand immediate needs.

This first meeting was followed by a second, which brought ideas for short and long-term solutions.

The RSW/US NBD supported the agency with deep intel and insights on the prospect prior to the first meeting and counsel on developing a compelling proposal.

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We’re an outsourced ad agency business development firm that works specifically with ad agencies, marketing services firms, and PR firms to find better qualified new business opportunities and get you closer to close.

RSW/US is headquartered in Cincinnati, OH, with experts in lead generation, targeted prospect list building, and content creation driving our ad agency business development programs.

Be sure to visit our YouTube channel and Agency New Business Blog for further insights.

If you’re looking for a more effective business development strategy, email Lee McKnight Jr., VP of Sales at RSW/US at lee@rswus.com.

Learn more about our outsourced business development programs here.

Learn more about our process here.