Food Ingredient Win For Digital Marketing Firm Located in the Northwest
Our digital marketing firm client closed a six-figure piece of business with American Seafoods.
This agency employed a horizontal positioning across multiple verticals in both the B2B and B2C space with a focus on providing strategic digital solutions.
Prior to engaging with RSW/US, this agency acquired new business primarily through referrals, with the lead principal tasked with developing non-referral business.
The agency tried several business development vehicles – both in-house and out – that did not deliver results.
Early in the program, RSW/US connected the client with a new CMO with Top 5 CPG experience.
The goal was to have the agency and prospect connect in-person and have a strategic discussion to understand immediate needs.
This first meeting was followed by a second, which brought ideas for short and long-term solutions.
The RSW/US NBD supported the agency with deep intel and insights on the prospect prior to the first meeting and counsel on developing a compelling proposal.
RSW/US is an outsourced agency lead generation and new business development firm that works exclusively with marketing service companies to find and win new business.
We help agencies by better positioning them in the market, finding qualified leads, setting meetings and helping move them closer to close.
As Vice President of Sales at RSW/US, Lee drives sales efforts to bring ad agencies and marketing services firms on board with RSW, creates content around successful new business tactics and takes part in RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. You can find him on LinkedIn (https://www.linkedin.com/in/leemcknightjr) or Twitter (@leemcknightjr).