How a Technology Content Agency Won a Project with a Leading Cloud Data Security Company
| Client Type | Technology Content Marketing Agency |
| Win | $160K Initial Project, Cloud Data Security Company |
| Verticals Served | SaaS, Cloud Technology, Cybersecurity, Financial Services, Healthcare Tech, Semiconductors |
The Challenge: Deep Tech Content Expertise With No Consistent Engine to Reach New Clients
This content marketing agency worked exclusively with tech companies and understood how to create content that resonated with technical buyers, IT decision-makers, and enterprise audiences.
They knew the difference between explaining a SaaS platform to a developer and making the business case to a CFO, and they knew how to produce the full range of assets that enterprise technology marketing programs require, from eBooks and white papers to video and web.
Their client list included recognized names in technology, across semiconductors, cloud, networking, security, healthcare IT, and financial technology which gave them credibility with enterprise tech companies who needed a content partner who didn’t have to be taught how the industry worked.
What they needed was a more consistent way to get in front of the right marketing teams at technology companies who were actively investing in content programs. Referrals kept things moving, but not on a predictable schedule.
Why Outsourced New Business Made Sense
Enterprise technology companies don’t typically hire content agencies through a single email.
The marketing teams who make those decisions are evaluating multiple vendors, managing internal content operations, and often working through procurement processes that take time.
Getting into those conversations requires sustained outreach to the right people across a broad set of technology categories.
RSW/US assigned a dedicated New Business Director to work on the agency’s behalf, reaching marketing, content, and demand generation decision-makers at SaaS, cloud, security, and enterprise technology companies through the RSW tech stack, phone, email, LinkedIn, and direct mail.
The messaging was built around what those teams care about most: a content partner who understands the technology, speaks the language, and can produce assets that move enterprise buyers through a complex sales cycle.
How RSW/US Built the Program
The kick-off focused on making the agency’s technology-only focus concrete and compelling.
Working exclusively in tech isn’t just a positioning statement when you can show a client list that spans IBM, Broadcom, LinkedIn, Experian, and Medtronic.
RSW/US built a targeted prospect list of SaaS companies, cloud platforms, cybersecurity firms, and enterprise technology organizations where content marketing was an active investment and the agency’s category expertise was a clear fit.
Outreach was designed to speak to the challenges marketing teams faced in creating content that educates technical buyers without losing the business case along the way.
The Result: A $160K Initial Project with a Cloud Data Security Leader
The agency won a $160K initial project with Druva, a cloud data security company whose platform is used by enterprise organizations to protect, govern, and recover data across cloud and on-premises environments.
For a technology content agency whose practice was built around helping companies in this space communicate complex capabilities to sophisticated buyers, it was a direct result of putting the right expertise in front of the right client.
Learn more about Druva.
Is Your Agency Getting in Front of the Technology Companies That Need What You Do?
RSW/US can help you get in front of the right enterprise technology marketing decision-makers before they start a formal vendor search.
We build the program, generate the right meetings, and help move opportunities forward.
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