How a Social Media Agency Won a $48K Engagement in the Health and Wellness Space
| Client Type | Social Media Marketing Agency |
| Win | $48K Engagement, Wicked Sensual Care |
| Verticals Served | Health and Wellness, Personal Care, Beauty, E-Commerce, Retail |
The Challenge: A Social Media Agency That Needed a More Consistent Way to Win New Clients
This social media agency knew how to build audiences, produce content that performed, and manage paid social campaigns that moved the needle for clients.
They’d done it across a range of consumer-facing brands and had the results to show for it.
What they didn’t have was a systematic way to put that track record in front of new prospects.
New business came in through referrals and networking, which kept things moving but wasn’t enough to build the kind of pipeline the agency needed.
They needed a program that could generate the right conversations with the right brands on a regular basis.
Why Outsourced New Business Made Sense
Brand-side marketers hear from a lot of agencies, and breaking through requires more than a cold email with a deck attached.
Building enough familiarity with the right prospects to earn a conversation takes consistent, targeted outreach over time, and that’s hard to maintain when the team is focused on client work.
RSW/US assigned a dedicated New Business Director to work on the agency’s behalf, reaching marketing decision-makers at consumer brands through phone, email, LinkedIn, and direct mail, with messaging built around the specific social media challenges those brands were trying to solve.
How RSW/US Built the Program
The kick-off focused on what made this agency worth paying attention to: a data-driven approach to social strategy, strong in-house content production capabilities, and a track record of growing audiences and driving measurable results for consumer brands, which became the core of all outreach messaging.
RSW/US built a targeted prospect list of consumer-facing brands in health, wellness, beauty, and personal care where social media was a primary marketing channel and where the agency’s capabilities were a natural fit.
Outreach was tailored to speak to the real challenges those marketing teams were facing around content, community, and paid social performance.
Wicked Sensual Care was identified as a strong prospect given the fit between the agency’s capabilities and the brand’s need for sophisticated, platform-aware social media management in a category that requires expertise to navigate well.
The Result: A $48K Engagement with Wicked Sensual Care
The agency won a $48K engagement with Wicked Sensual Care, a personal care brand that needed a social media partner who understood the creative and compliance demands of marketing in a sensitive product category.
The engagement was a direct result of putting the right agency in front of the right brand and having a program with enough persistence to see the opportunity through.
Learn more about Wicked Sensual Care.
Is Your Agency Getting in Front of the Brands It Should Be Working With?
If your agency has strong capabilities and a clear point of view on health & wellness and personal care brands, RSW/US can help you get in front of the right decision-makers.
We build the program, generate the right meetings, and help move opportunities forward.
Want to see exactly what’s included in a full program? Explore Our Offerings
Want to understand how we work day-to-day? See Our Process
Have questions before you reach out? Read Our FAQ
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