How a PR Agency Won a Multi-Year Contract in the Real Estate and Entertainment Space
| Client Type | Full-Service Public Relations Agency |
| Win | $120K Year One, 3-Year Contract Anticipated, Real Estate and Entertainment Developer |
| Verticals Served | Real Estate, Entertainment, Hospitality, Tourism, Economic Development, B2B |
The Challenge: A PR Agency With Broad Sector Depth and No Consistent Path to New Clients
This full-service PR agency covered a wide range of clients across education, tourism, hospitality, economic development, nonprofits, and B2B sectors.
Their earned, owned, and paid media approach resulted in a track record including meaningful results for state agencies, major retailers, higher education institutions, and destination brands.
Large-scale mixed-use projects, entertainment districts, and hospitality developments depend on community trust, public narrative, and media relationships to move through development, attract visitors, and build the kind of long-term brand equity that supports occupancy and investment.
An agency that understands both the earned media landscape and the strategic communications needs of complex development projects is a real asset to a company in this space.
The agency needed a program that could generate consistent conversations with organizations in real estate, hospitality, and economic development without waiting on referrals to drive every new relationship.
Why Outsourced New Business Made Sense
Real estate developers and entertainment companies that need PR support aren’t always running formal agency searches.
The need often surfaces around a specific project, a development announcement, a community relations challenge, or a reputational issue that requires professional communications support. Getting in front of those decision-makers before the need becomes urgent requires sustained visibility over time.
RSW/US assigned a dedicated New Business Director to work on the agency’s behalf, reaching communications, marketing, and development leadership at real estate, entertainment, and hospitality companies through the RSW tech stack, phone, email, LinkedIn, and direct mail.
The outreach was built around what those organizations need most from a PR partner: the ability to build public trust, manage complex narratives, and generate meaningful earned media around large-scale projects.
How RSW/US Built the Program
The kick-off focused on what made this agency’s communications approach valuable to organizations operating in complex, high-visibility environments.
Their track record included work on tourism brands, destination developments, economic development initiatives, and major consumer-facing organizations where the public narrative around a project mattered as much as the project itself.
RSW/US built a targeted prospect list of real estate developers, entertainment district operators, hospitality companies, and economic development organizations where the agency’s earned, owned, and paid media capabilities were a strong fit.
Outreach was designed to speak to the specific communications challenges those organizations face, from building community support for large-scale developments to generating the kind of media attention that drives foot traffic and investor interest.
The Result: A $120K Year-One Contract with Anticipated Work for Three Years
The agency won a contract with The Cordish Companies at $120K for year one, with the relationship expected to continue for at least three years.
For a PR agency with real depth in hospitality, tourism, and economic development, landing this multi-year engagement was a meaningful step in growing the practice into a new and substantial sector.
Learn more about The Cordish Companies.
Is Your Agency Getting in Front of the Real Estate and Hospitality Organizations That Need What You Do?
Real estate developers, entertainment companies, and hospitality brands are active buyers of PR and communications services. RSW/US can help you build a consistent program that puts your capabilities in front of the right decision-makers before they start looking. We build the program, generate the right meetings, and help move opportunities forward.
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