How a Full-Service Marketing Firm Won a First Project with a Technical College
| Client Type | Full-Service Marketing Firm |
| Win | $40K First Project, Technical College |
| Verticals Served | Higher Education, Technical Colleges, Healthcare, Financial Services, Non-Profit, Government |
The Challenge: Strong Education Credentials With No Consistent Way to Reach New Institutions
This full-service marketing firm’s track record spanned healthcare, financial services, nonprofits, and education.
In education specifically, they knew how to build campaigns that drove enrollment, built institutional brand awareness, and connected with prospective students in ways that actually moved the needle.
Technical and community colleges compete for students who have a lot of options, often including four-year universities, workforce training programs, and the option to skip college entirely.
Getting the right message to the right audiences, whether that’s recent high school graduates, adult learners, or employers looking for workforce development partnerships, requires a marketing partner who understands that landscape and knows how to navigate it.
The challenge was getting their education capabilities in front of the right decision-makers at technical colleges and higher education institutions consistently enough to build a predictable pipeline.
Why Outsourced New Business Made Sense
Marketing and communications teams at technical colleges are managing enrollment campaigns, institutional branding, and community outreach all at once, and they evaluate agency partners carefully before bringing anyone new into the mix.
Getting into those conversations requires sustained visibility with the right people over time.
RSW/US assigned a dedicated New Business Director to work on the firm’s behalf, reaching marketing and communications decision-makers at technical colleges and higher education institutions through the RSW tech stack, phone, email, LinkedIn, and direct mail.
The messaging was built around the firm’s proven ability to create campaigns that drove real enrollment results for education clients, speaking directly to the challenges those teams face in a competitive student recruitment environment.
How RSW/US Built the Program
The kick-off focused on making the firm’s education experience concrete and credible.
Award-winning campaigns for technical colleges and educational organizations gave RSW/US a clear story to take to market, one built around measurable outcomes like enrollment increases and audience reach.
RSW/US built a targeted prospect list of technical colleges, community colleges, and higher education institutions where the firm’s integrated capabilities across TV, digital, social, and brand development were a strong fit.
Outreach was designed to speak to the pressures those marketing teams face in reaching diverse student audiences across traditional and non-traditional demographics.
Hennepin Technical College, a Minnesota technical college with campuses in Brooklyn Park and Eden Prairie offering more than 60 programs across manufacturing, healthcare, IT, construction, and more, was identified as a strong target.
The Result: A $40K First Project with Hennepin Technical College
First projects with higher education clients are important for the relationships they open.
A technical college that finds a marketing partner it trusts tends to bring them back, and the path from first project to ongoing work is a well-worn one in this sector.
RSW/US opened the door and the firm’s education experience and creative capability took it from there.
Learn more about Hennepin Technical College.
Is Your Firm Getting in Front of the Educational Institutions That Need What You Do?
RSW/US can help you get in front of the right decision-makers at technical colleges and higher education institutions.
We build the program, generate the right meetings, and help move opportunities forward.
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