How a Full-Service Marketing Firm Won a $170K Engagement in the Industrial Technology Space
| Client Type | Full-Service Marketing Firm |
| Win | $170K Engagement, Global Industrial Technology Company |
| Verticals Served | Industrial Technology, Manufacturing, Energy, Pharmaceutical, B2B |
The Challenge: A Full-Service Firm Without a Consistent Path to Industrial and Technical B2B Clients
This full service marketing firm covered strategy, branding, design, digital, content, and media for clients across B2B and B2C categories, with the capability to serve technical and industrial clients.
Industrial technology companies present a specific marketing challenge, with technically complex products, buyer audiences that include engineers, and procurement teams as well as commercial executives, and their sales cycles can be long.
A marketing firm that can translate technical capability into clear market positioning, and then execute campaigns that reach the right audiences, is a real asset in that world.
The challenge was getting in front of the right decision-makers at industrial technology and manufacturing companies on a consistent basis.
Why Outsourced New Business Made Sense
Industrial technology companies don’t typically find their marketing partners through a Google search.
The decision usually involves marketing or business development leadership who need to trust that an agency partner understands their category, their customers, and the complexity of communicating advanced technology to global markets. Building that trust requires sustained outreach over time.
RSW/US assigned a dedicated New Business Director to work on the firm’s behalf, reaching marketing and business development decision-makers at industrial technology, manufacturing, and energy companies through the RSW tech stack, phone, email, LinkedIn, and direct mail.
The messaging was built around the firm’s strategic and integrated capabilities, framed around the specific challenges those organizations face in marketing complex technical products across global markets.
How RSW/US Built the Program
The kick-off focused on making the firm’s full-service capabilities concrete and relevant to industrial and technical B2B clients.
For a technical company trying to reach customers in multiple sectors across dozens of countries, that kind of integration matters.
RSW/US built a targeted prospect list of industrial technology companies, manufacturers, and advanced materials firms where the firm’s integrated marketing capabilities were a clear fit.
Outreach was designed to speak to the pressures those marketing teams faced in building awareness and generating qualified leads in technically complex, globally distributed markets.
The Result: A $170K Engagement with a Global Industrial Technology Company
The firm won a $170K engagement with Resodyn Corporation, a global industrial technology company whose patented acoustic mixing and materials processing technologies are used by customers in pharmaceuticals, defense, energy, and manufacturing across more than 30 countries.
For a full-service marketing firm with the capabilities to serve technically sophisticated B2B clients, it was a direct result of consistent outreach from their RSW new business director.
Learn more about Resodyn Corporation.
Is Your Firm Getting in Front of the Industrial and Technical Companies It Should Be Working With?
Industrial technology and manufacturing companies are active buyers of marketing services, and the firms that win those relationships are the ones that get in front of them before they start looking.
RSW/US can help you build a consistent program that reaches the right decision-makers in your target verticals.
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