How a Full-Service Marketing Firm Won a $150K Engagement in the Health and Fitness Space
| Client Type | Full-Service Marketing Firm |
| Win | $150K Engagement, Health and Fitness Client |
| Verticals Served | Health and Fitness, Wellness, Personal Training, Group Training |
The Challenge: A Full-Service Marketing Firm That Needed a More Predictable Flow of New Clients
This full-service marketing firm covered strategy, branding, design, digital, content, and media for clients across a range of consumer and B2B categories.
Their work was data-driven and rooted in strategic communications, and they’d built solid relationships with clients in their region, but like a lot of regional full-service firms, they depended on referrals and repeat business to keep things moving; a reasonable way to operate, but it doesn’t give you much control over when new opportunities show up or what kind of clients come through the door.
Getting in front of health, fitness, and wellness brands on a consistent basis required outreach that wasn’t happening systematically.
They needed a program that could generate real conversations with new prospects on a regular basis, without pulling the team away from client work.
Why Outsourced New Business Made Sense
For a regional full-service firm, new business development competes directly with client delivery for time and attention.
When things are busy, prospecting stops and the pipeline dries up.
It’s a cycle most agency owners recognize, and it’s hard to break without dedicated resources focused exclusively on outreach.
RSW/US assigned a dedicated New Business Director to work on the agency’s behalf, reaching marketing decision-makers at health, fitness, and wellness organizations through phone, email, LinkedIn, and direct mail.
The messaging spoke to the specific challenges those brands face in building member awareness, driving enrollment, and retaining customers in a competitive local market.
How RSW/US Built the Program
The kick-off focused on what made this firm’s approach useful to consumer-facing brands in health and wellness: a full-service capability across strategy, branding, and digital, combined with a regional market understanding.
For a locally owned fitness brand trying to build awareness and loyalty in a specific community, a local marketing partner who knows the market is a real advantage.
RSW/US built a targeted prospect list of health clubs, fitness brands, and wellness organizations in the region where the firm’s integrated marketing capabilities were a good fit.
Outreach was designed to speak to the specific challenges those marketing teams faced, from membership acquisition and retention to communicating program value across digital and traditional channels.
The Result: A $150K Engagement in the Health and Fitness Sector
The firm won a $150K engagement with a premier locally owned health and fitness club that served the community with group training, personal training, kids programs, and a full range of fitness amenities.
For a regional full-service firm, it was a meaningful win in a category where their local knowledge and integrated capabilities were a direct advantage.
The win came from a program that put the firm in front of the right prospect consistently enough to generate the conversation.
Learn more about Granite Health and Fitness.
Is Your Firm Missing Out on New Clients in Your Own Backyard?
RSW/US can help you build a consistent new business program that reaches the right prospects, in your target verticals, without pulling your team away from client work. We build the program, generate the right meetings, and help move opportunities forward.
Want to see exactly what’s included in a full program? Explore Our Offerings
Want to understand how we work day-to-day? See Our Process
Have questions before you reach out? Read Our FAQ
“
