How a Full-Service Creative Agency Won a $1M Project with Westin Hotels and Resorts
| Client Type | Full-Service Creative and Experiential Agency |
| Win | $1M Project, Westin Hotels and Resorts / Marriott International |
| Verticals Served | Hospitality, Travel, Consumer, Entertainment, CPG, Technology |
The Challenge: Capabilities That Could Win Anywhere, but No Consistent Way to Get in the Room
In business since 1985, what made this RSW client unique was the service offering: writing, video production, programming, and physical fabrication all handled in-house, which meant when they conceived an experiential campaign or an interactive installation, they could build the whole thing themselves, from the first concept sketch to the finished object.
That’s somewhat rare, and it showed in a client list that included many recognizable brands in the country across entertainment, CPG, technology, and consumer markets.
The challenge was pipeline: getting in front of brand decision-makers consistently enough to generate real opportunities.
Hospitality brands in particular, where experiential and content campaigns can be substantial, were a target that deserved more dedicated attention than internal resources allowed.
Why Outsourced New Business Made Sense
Marketing and creative decision-makers at hotel groups and hospitality brands operate inside layered organizations where access requires persistence and credibility built over multiple touchpoints.
RSW/US assigned a dedicated New Business Director to work on the agency’s behalf, reaching brand and marketing decision-makers at hospitality and consumer brands through phone, email, LinkedIn, and direct mail.
The outreach was built around the agency’s specific capabilities, not generic agency language, giving prospects a clear picture of what made this team worth a conversation.
How RSW/US Built the Program
After the initial kickoff meeting, RSW/US built a targeted prospect list focused on major consumer, hospitality, entertainment, and CPG brands where experiential, content, and branding capabilities were directly relevant.
The messaging was designed to speak to the specific challenge those marketing teams face in finding creative partners who can deliver on ambitious ideas without hand-offs that cost time, money, and creative integrity.
Westin was a strong target given its wellness-focused positioning and the elevated creative standards that come with operating inside the Marriott portfolio.
The RSW/US New Business Director got to the right contacts and positioned the agency to compete for a substantial project.
The Result: A $1M Project with Westin Hotels and Resorts
The agency won a $1M project with Westin Hotels and Resorts, a premium wellness-focused brand within the Marriott International portfolio.
For an independent agency that had spent four decades building a reputation for creative work that surprises and sticks, landing a seven-figure project with one of the world’s most recognized hotel brands was a meaningful marker of what a well-run new business program can produce.
The win was the result of disciplined outreach that put the right agency in front of the right brand at the right time, and a team that was ready to respond when the opportunity appeared.
Learn more about Westin Hotels and Resorts.
Does Your Agency Have the Capabilities to Win at This Level?
If your agency does work that belongs in front of major brands, RSW/US can help you get there. We build the program, generate the right meetings, and help move opportunities forward.
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