How a Full-Service Branding Agency Won a $160K Health Insurance Campaign in the ACA Open Enrollment Space
| Client Type | Full-Service Branding Agency |
| Win | $160K Fall ACA Campaign, Health Insurance Company — with Ongoing Work in View |
| Verticals Served | Healthcare, Health Insurance, Financial Services, Education, Banking |
The Challenge: Strong Healthcare and Financial Services Credentials With No Consistent Path to New Clients
This independent branding agency focused on healthcare, financial services, education, and banking, sectors where trust, clarity, and emotional connection matter as much as reach.
Health insurance consumers have to navigate a confusing landscape of premiums, deductibles, networks, and subsidies, often under time pressure during open enrollment windows that last only a few weeks.
An agency that knows how to make health insurance feel accessible, trustworthy, and worth choosing is genuinely valuable in that environment.
What they needed was a more consistent way to get their healthcare and financial services capabilities in front of the right marketing decision-makers.
Why Outsourced New Business Made Sense
Health insurance companies evaluating new agency partners are looking for specific things: the ability to communicate complex products clearly to consumer audiences, experience navigating regulated industries, and a track record of campaigns that drove enrollment or member acquisition.
RSW/US assigned a dedicated New Business Director to work on the agency’s behalf, reaching marketing and brand decision-makers at health insurance companies, financial services organizations, and healthcare brands through the RSW tech stack, phone, email, LinkedIn, and direct mail.
The outreach was built around what those teams care about most: an agency partner who can make complex, high-stakes products feel approachable to consumers who are making decisions that directly affect their health and finances.
How RSW/US Built the Program
The kick-off focused on articulating what made this agency’s work valuable to health insurance and financial services brands specifically.
A 40-year track record in brand-building, combined with a proprietary framework for measuring brand performance, gave RSW/US a concrete story to tell.
RSW/US built a targeted prospect list of health insurance companies, healthcare technology organizations, and financial services brands where the agency’s capabilities in brand awareness, customer acquisition, and consumer communications were directly relevant.
Outreach was timed and framed around the planning cycles those organizations operate on, recognizing that health insurance marketing decisions for open enrollment get made months in advance.
The Result: A $160K Fall ACA Campaign and a Foot in the Door for Ongoing Work
The agency won a $160K engagement with Oscar Health for a fall ACA open enrollment campaign, covering the period when health insurance consumers are actively evaluating and selecting plans for the coming year.
It’s one of the most competitive and time-sensitive marketing windows in the healthcare industry, and having the right agency in place before that window opens is critical.
The initial campaign was structured as a test, with the understanding that strong performance could open the door to ongoing creative and strategy work across multiple campaigns.
RSW/US opened the door, and the agency’s healthcare marketing experience and brand-building methodology gave Oscar Health a reason to keep it open.
Learn more about Oscar Health.
Is Your Agency Getting in Front of the Healthcare and Insurance Brands That Need What You Do?
Health insurance and healthcare organizations are active buyers of brand strategy and campaign work, especially in the months leading up to open enrollment.
RSW/US can help you get in front of the right decision-makers before those planning conversations begin.
We build the program, generate the right meetings, and help move opportunities forward.
Want to see exactly what’s included in a full program? Explore Our Offerings
