How a Full-Service Agency Won a $125K Project in the Metallurgical Components Space
| Client Type | Full-Service Advertising, Marketing, and PR Agency |
| Win | $125K Video Series Project, Global Metals Manufacturer |
| Verticals Served | Manufacturing, Industrial, Automotive, Energy, Healthcare, Medical Equipment |
The Challenge: Translating Complex Manufacturing Processes Into Video Content Industrial Buyers Trust
This full-service marketing agency had strong capabilities in manufacturing video production, built through years of advertising, branding, and content work across its client roster.
Winning industrial and manufacturing accounts takes something different from the retail and consumer work that filled most of the agency’s pipeline.
Manufacturers that produce metals, alloys, and engineered components sell to buyers who need proof before they’ll commit, not persuasion.
A video about a metals manufacturing process gets watched by engineers and plant managers who know the process cold, so it has to hold up to that kind of scrutiny.
Getting that technical accuracy right, while still producing something that looks and sounds professional, is a skill most agencies don’t have.
The challenge was finding manufacturers who needed exactly that combination and getting in front of them consistently.
Why Outsourced New Business Made Sense
Manufacturing and industrial companies don’t shop for marketing partners the way consumer brands do, and the people who make that call, plant leadership, engineering, and corporate marketing, are spread across different departments and hard to reach through one channel.
RSW/US assigned a dedicated New Business Director to reach marketing and communications decision-makers at manufacturing and industrial companies using the RSW tech stack, phone, email, LinkedIn, and direct mail.
The messaging focused on companies that needed to explain a complicated product or process to customers, distributors, or investors, since that’s exactly where video does the most work.
How RSW/US Built the Program
The program centered on the agency’s manufacturing video production strength, a capability most industrial marketers struggle to find in one place.
RSW/US built a prospect list of manufacturers, industrial and automotive suppliers, and metals and materials companies where marketing teams needed to make technical products understandable to a mixed audience of engineers, buyers, and investors.
Messaging spoke directly to that challenge instead of leading with generic creative services.
Luvata, a metals manufacturing company owned by Mitsubishi Materials Corporation, surfaced as a strong fit given how technical its products are, from copper welding and brazing materials used across the auto industry to components for energy and healthcare applications.
Copper and alloy manufacturing processes like extrusion, casting, and drawing aren’t easy to explain visually, and getting it right takes real production expertise, not just interviewing an executive on camera.
The RSW/US New Business Director built the relationship with the right contact at Luvata over a period of consistent, direct communication, and the conversation moved from an initial introduction to a defined project scope as trust in the agency’s process grew.
The Result: A $125K Video Series for a Global Metals Manufacturer
The agency won a $125K video series project with Luvata, a copper and metal alloy manufacturer owned by Mitsubishi Materials Corporation, whose products show up in everything from auto industry welding and brazing applications to energy, healthcare, and industrial equipment worldwide.
The project put the agency’s manufacturing video production work to the test, translating a technical process into content built for engineers, customers, and internal stakeholders alike.
Learn more about Luvata.
Is Your Agency Ready to Win More Manufacturing, Industrial, or Automotive Work?
Manufacturers and industrial companies need partners who can make a technical product or process clear without dumbing it down, and that makes them strong prospects for a full-service marketing agency with real manufacturing video production experience. RSW/US can help you find those decision-makers, start the conversation, and keep it moving until there’s a project on the table.
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