How a Full-Service Advertising Collaborative Won a $323K Engagement in the Non-Profit Space
| Client Type | Full-Service Advertising and Marketing Collaborative |
| Win | $323K Engagement, National Non-Profit Organization |
| Verticals Served | Non-Profit, Public Advocacy, Government, Digital Technology |
The Challenge: A People-First Agency That Needed More Consistent Access to Mission-Driven Organizations
This advertising and marketing collaborative worked on the premise that brands perform better when they connect with people first.
Their creative and media teams worked together from the start rather than in separate silos, which meant campaigns were built around a unified strategy rather than bolted together after the fact.
Their client list included state government agencies, healthcare organizations, and advocacy groups that needed marketing done with both purpose and precision.
Non-profit and public advocacy organizations are accountable to boards, donors, and the communities they serve, which means marketing decisions move carefully and agency selection involves scrutiny.
Getting in front of the right decision-makers at national organizations takes sustained outreach and the patience to stay in the conversation through a longer evaluation process.
They needed a program that could generate real conversations with mission-driven organizations on a consistent basis, without pulling their team away from the work in front of them.
Why Outsourced New Business Made Sense
National non-profits and advocacy organizations are careful buyers who evaluate partners thoroughly, often involving multiple stakeholders before anything moves forward.
The agencies that win those assignments are usually the ones who got into the conversation months before the formal process began.
RSW/US assigned a dedicated New Business Director to work on the agency’s behalf, reaching marketing and communications decision-makers at non-profit and public advocacy organizations through the RSW tech stack, and across channels: phone, email, LinkedIn, and direct mail.
The outreach was built around what makes a mission-driven organization tick: the need for a marketing partner who understands how to communicate with purpose and build public trust, not just awareness.
How RSW/US Built the Program
The kick-off focused on what made this agency’s approach well-suited to advocacy and public sector clients.
The agency’s track record with state agencies and healthcare organizations gave RSW/US a concrete story to tell to national non-profits looking for a partner who understood that kind of work.
RSW/US built a targeted prospect list of national non-profit organizations, public advocacy groups, and mission-driven brands where the agency’s integrated creative and media approach was a real fit.
Outreach was designed to speak to the specific pressures those organizations face in reaching diverse audiences with messages that built trust.
The National Center for Missing and Exploited Children came onto the radar as a lead over the summer. RSW/US kept the agency visible and the relationship moving through a longer evaluation cycle.
The Result: A $323K Engagement with a National Child Safety Organization
The agency won a $323K engagement with the National Center for Missing and Exploited Children, one of the most recognized child safety organizations in the country.
NCMEC works to find missing children, reduce child sexual exploitation, and support families in crisis.
For an agency whose entire approach was built around connecting with people in meaningful ways, it was a mission fit as much as a business win.
The lead came from RSW/US, took several months to develop, and it closed: what a well-run new business program is supposed to do.
Learn more about the National Center for Missing and Exploited Children.
Is Your Agency Getting in Front of the Non-Profit and Advocacy Organizations That Need What You Do?
Mission-driven organizations are active buyers of marketing services.
RSW/US can help you build the relationships that turn into real opportunities with the right non-profits, government agencies, and advocacy groups. We build the program, generate the right meetings, and help move opportunities forward.
Want to see exactly what’s included in a full program? Explore Our Offerings
Want to understand how we work day-to-day? See Our Process
Have questions before you reach out? Read Our FAQ
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