How a Franchise Marketing Agency Became AOR for a Pizza Franchise Chain
| Client Type | Full-Service Franchise Marketing Agency |
| Win | $160K Annual Revenue, Pizza Franchise Chain |
| Verticals Served | Restaurant, Franchise, Food & Beverage, Multi-Unit Retail |
The Challenge: Franchise Expertise With No Consistent Engine to Reach New Brands
This certified WBE franchise marketing agency knew the multi-unit restaurant space well and understood the tension between brand consistency and local market relevance, the economics of co-op advertising across a franchisee network, and how to build campaigns that motivate both consumers and the franchisees who have to believe in and execute them.
While referrals and reputation sustained the agency, they lacked predictability and control over client type or timing.
Without a systematic outreach strategy to target active franchise brands, the team struggled to balance proactive business development with their full client workloads
Why Outsourced New Business Made Sense
Franchise brands evaluating agency partners aren’t always in an active search. Getting into conversations before a formal review opens requires staying visible with the right people over time.
RSW/US assigned a dedicated New Business Director to work on the agency’s behalf, reaching marketing directors and brand leads at franchise restaurant companies through the RSW tech stack, phone, email, LinkedIn, and direct mail.
The messaging spoke to what those decision-makers care about most: finding an agency that understands how franchise systems work, not one that treats a franchise brand like a single-location client with more locations.
How RSW/US Built the Program
The kick-off focused on this agency’s franchise experience and track record, which included well-known multi-unit brands across food service, fitness, and personal services, and their integrated approach meant creative and media worked from the same strategic foundation.
For a franchise brand trying to build awareness at both the national and local level without losing brand coherence, that kind of integration was a differentiator.
RSW/US built a targeted prospect list of pizza chains, casual dining franchises, and fast-casual brands where the agency’s capabilities were a clear fit.
Outreach was designed to speak to the specific dynamics of franchise marketing, including how to engage franchisees in the brand-building process and how to measure results across a distributed system.
Pizza Factory, a franchise chain built around the idea of being the heart of the hometown communities it serves, was identified as a strong target and the brand’s emphasis on community connection and franchisee relationships aligned well with the agency’s approach to franchise marketing.
The Result: $160K Annual Revenue Partnership with Pizza Factory
The agency secured a major partnership with Pizza Factory, a national pizza franchise, generating $160K in annual revenue.
This marked the second significant franchise win achieved through the RSW/US program, following a previous success in the casual dining space.
Learn more about Pizza Factory.
Is Your Agency Winning the Franchise Accounts It Should Be?
Franchise brands are active buyers of marketing services, and the agencies that win those relationships are the ones that get in front of them before the formal search begins. RSW/US builds the program, generates the right meetings, and helps move opportunities forward.
Want to see exactly what’s included in a full program? Explore Our Offerings
