How a Design and Branding Agency Won Two Projects with Pantene
| Client Type | Design and Branding Agency |
| Win | Two Projects Totaling $80K, Pantene |
| Verticals Served | Beauty, Personal Care, Haircare, CPG, Retail |
The Challenge: A Design and Branding Agency That Needed a More Reliable Path to Major CPG Brands
This design and branding agency had built a practice around helping consumer brands grow.
They understood how to translate brand strategy into bold visual and verbal assets, and they’d done it for some well-known names in CPG, beauty, and retail.
What they couldn’t do consistently was get in front of the right marketing and brand teams at major CPG companies.
Those decisions get made by people who are busy and hard to reach, and breaking through required a level of sustained outreach the agency wasn’t able to maintain on its own while also running client projects.
They needed a program that could open doors with major consumer brands on a regular basis and give the agency a real shot at the accounts it was capable of winning.
Why Outsourced New Business Made Sense
For design and branding agencies working in CPG and beauty, the path to major brand accounts runs through brand managers and marketing directors who see a lot of agencies.
Getting noticed requires more than a strong portfolio, it takes consistent outreach that puts the agency in front of the right people at the right time, and that’s hard to sustain internally when the team is focused on delivering for existing clients.
RSW/US assigned a dedicated New Business Director to prospect on the agency’s behalf, reaching brand-side decision-makers at major consumer companies through phone, email, LinkedIn, and direct mail, with messaging built around the specific brand challenges those teams were trying to solve.
How RSW/US Built the Program
The kick-off focused on what made this agency’s approach different: a strategic foundation that went deeper than most design shops, combined with the creative execution to bring that strategy to life in ways that moved consumers.
That combination gave the New Business Director a story worth telling to brand managers at major CPG and beauty companies.
RSW/US built a targeted prospect list focused on major beauty, personal care, and CPG brands where the agency’s capabilities in brand strategy, design, and innovation were directly relevant.
Outreach was tailored to speak to the growth and brand challenges those marketing teams were actively working through.
Pantene was identified as a strong fit early in the program and outreach built visibility with the right contacts over time, and when the opportunity developed, the agency was ready to respond with a relevant, well-positioned proposal.
The Result: Two Initial Projects with Pantene Totaling $80K
The agency initially won two projects with Pantene totaling $80K in fees.
For a design and branding agency whose work centered on helping consumer brands grow, winning projects with one of the most recognized haircare brands in the world was a meaningful validation of both their capabilities and their positioning.
It was a direct result of consistent, targeted outreach that put the right agency in front of the right brand at the right time and kept the relationship moving forward until the work materialized.
Learn more about Pantene.
Is Your Agency Getting in Front of the Brands It Should Be Winning?
If your agency has strong strategy and creative capabilities, RSW/US can help you get them in front of the right brand-side decision-makers. We build the program, generate the right meetings, and help move opportunities forward.
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