How a Creative Branding Agency Won a Video Production Project in the Fast-Casual Restaurant Space
| Client Type | Creative Branding Agency |
| Win | Video Production Project, Chipotle Mexican Grill |
| Verticals Served | Restaurant, Fast-Casual, Food & Beverage, Franchise, Retail |
The Challenge: Great Creative Work, No Path to the Right Brands
Our client built a reputation that any agency would envy: a creative branding shop with the range to work across video production, experiential, and brand identity, and a portfolio that demonstrated genuine craft.
What they weren’t controlling was how to find those clients. New business depended on referrals and relationships, but getting in front of major national brands on a consistent basis required a different kind of effort than the agency had bandwidth to sustain internally.
They needed a way to put their work in front of the right decision-makers at the right brands, without pulling their creative team away from the work itself.
Why Outsourced New Business Made Sense
For most creative agencies, the challenge is getting the work seen by people who have the authority to hire.
Reaching brand-side decision-makers at major national accounts takes sustained, strategic outreach that most agencies can’t maintain that while also running client projects.
RSW/US assigns a dedicated New Business Director to each client who prospects full-time on the agency’s behalf, builds relationships over time, and represents the agency professionally through every touchpoint.
How RSW/US Built the Program
The engagement started with a thorough kick-off process to understand what made this client different. The answer was clear: an ability to bring genuine creative thinking and production craft to complex brand challenges, with a track record that spanned video, experiential, and brand identity work for well-known names.
From there, RSW/US built a targeted prospect list focused on national brands in food and beverage, retail, and fast-casual dining where the firm’s capabilities were a fit, and the outreach to Chipotle followed that same disciplined process.
The Result: A Video Production Win with One of the Most Recognizable Brands in the Country
Our client was selected to produce a video project for Chipotle Mexican Grill, centered on a spelling bee concept built around a simple, smart insight: the hardest thing to spell about Chipotle’s ingredients is Chipotle itself.
The win was significant for what it proved: a prospecting process, executed consistently and professionally over time, opened a door into one of the most recognizable brands in fast-casual dining.
Is Your Agency Leaving Opportunities on the Table?
Most agencies have the talent to win more business. What they lack is a consistent, professional system to go get it. RSW/US builds that system for you.
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