How a Creative and Experiential Agency Won a $450K Holiday Activation in the Retail Space
| Client Type | Creative and Experiential Agency |
| Win | $450K Holiday Activation, Major National Retailer |
| Verticals Served | Retail, Consumer Goods, eCommerce, Experiential |
The Challenge: Experiential Capabilities That Weren’t Reaching the Right Retail Brands
This independent creative agency brought the ability to conceive, design, and build the entire thing themselves.
Writing, video production, programming, and physical fabrication all done in-house meant that when the idea called for a real-world activation, an interactive installation, or a campaign that crossed between digital and physical, they could execute it without handing off to outside vendors.
Retail brands looking for holiday activations that work across both IRL and online channels are exactly the kind of client that needs that capability.
But getting in front of the right marketing decision-makers at major national retailers required a level of consistent outreach the agency couldn’t sustain while also running active projects.
Why Outsourced New Business Made Sense
Major retailers planning holiday activations start those conversations months in advance.
Getting into that consideration set requires consistent visibility with marketing and experiential decision-makers long before the budget conversation happens.
RSW/US assigned a dedicated New Business Director to work on the agency’s behalf, reaching brand marketing and experiential leads at major retailers and consumer goods companies through the RSW tech stack, phone, email, LinkedIn, and direct mail.
The outreach focused on what made this agency worth paying attention to: real end-to-end production capability that kept creative integrity intact from concept to execution.
How RSW/US Built the Program
The kick-off focused on articulating what made this agency’s production model a genuine advantage for retail and consumer brands.
For a major retailer planning a holiday activation that needed to work across physical retail environments and digital channels simultaneously, that kind of integrated capability is rare and valuable.
RSW/US built a targeted prospect list of major national retailers, consumer goods brands, and eCommerce companies where experiential, content, and campaign production were active needs.
Outreach was timed and framed around the planning cycles those brands operate on, making sure the agency was in conversations well before activation briefs went out.
The Result: A $450K Holiday Activation with a National Retail Brand
The agency was contracted to develop and execute an IRL and online holiday activation for Kohl’s, one of the country’s largest department store chains, at $450K.
It was the second major win the agency earned through the RSW/US program, following an earlier $1M project in the hospitality space.
Two significant wins from a single new business program is a strong indicator that the outreach is reaching the right people with the right message.
Learn more about Kohl’s.
Is Your Agency Getting in Front of the Retail Brands That Need What You Build?
Retailers and consumer brands look for agency partners who can execute at scale across physical and digital channels.
RSW/US can help you get in front of the right decision-makers before the briefs go out.
We build the program, generate the right meetings, and help move opportunities forward.
Want to see exactly what’s included in a full program? Explore Our Offerings
