How a Branding and Marketing Agency Won a Strategic Consulting Project in the Technology Sector
| Client Type | Branding and Marketing Agency |
| Win | $85K Strategic Consulting Project, Apple |
| Verticals Served | Consumer Electronics, Retail, E-Commerce, Software & Operating Systems |
RSW Client Type: Branding and Marketing Agency
Client Verticals: Retail & E-Commerce, Consumer Electronics, Software & Operating Systems
The Challenge: Strong Positioning, Limited Access to the Right Brands
This branding and marketing agency had built a clear and distinctive approach to their work, focused on helping brands become magnetic to their audiences by combining cultural insight with creative strategy, and they’d done it for some well-known names.
But they had no consistent way to get in front of major national brands.
New business came through relationships and reputation, and getting meetings with the right marketing decision-makers at large consumer brands required a level of sustained outreach the agency couldn’t maintain while also running client work.
They needed a program that could build those relationships systematically and put them in front of right-fit brands.
Why Outsourced New Business Made Sense
For agencies with strong positioning and a real point of view, the new business problem usually isn’t the pitch, it’s getting to the pitch in the first place.
Reaching senior brand-side decision-makers at major companies takes consistent, professional outreach over time, and that’s hard to sustain when your team is focused on delivering for existing clients.
RSW/US assigned a dedicated New Business Director to work on the agency’s behalf, building awareness and generating conversations.
We worked across phone, email, LinkedIn, and direct mail, and stayed with each opportunity to help move it forward.
How RSW/US Built the Program
The program started with a thorough kick-off to understand the agency’s positioning, best-fit clients, and what made their approach different.
The agency positioning RSW/US and the client formulated gave the New Business Director something concrete to work with: a clear, ownable point of view that resonated with brand marketers who were tired of generic agency pitches.
RSW/US also built a targeted prospect list focused on national consumer brands in retail, technology, and consumer electronics where the agency’s strategic approach was a natural fit, and outreach was customized to speak to the specific challenges those brand teams faced.
Apple came onto the radar as a strong fit early in the program. The outreach process built familiarity with the right contacts over time, and when the timing was right, the agency was in a position to have a real conversation about what they could bring to the table.
The Result: An $85K Strategic Consulting Project with Apple
The agency was awarded an $85K strategic consulting engagement with Apple, with more work to follow.
For a branding agency whose work centers on helping companies connect more deeply with their audiences, winning a project with one of the world’s most brand-conscious companies was a meaningful validation of their approach.
It also showed what a well-run new business program can do for an agency.
The right outreach, aimed at the right targets, over a sustained period of time, opened a door that wouldn’t have been accessible through referrals alone.
Is Your Agency Missing Opportunities It Should Be Winning?
If your agency has strong work and a clear point of view, RSW/US can help you get it in front of the brands that need to hear it. We build the program, generate the right meetings, and help move opportunities forward.
Want to see exactly what’s included in a full program? Explore Our Offerings
Want to understand how we work day-to-day? See Our Process
Have questions before you reach out? Read Our FAQ
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