How a Brand Preference Agency Won a $140K Engagement in the Optical Retail Space
| Client Type | Brand Preference Agency |
| Win | $140K Engagement, Optical Retail and Vision Care Company |
| Verticals Served | Retail, Health and Wellness, Consumer, Optical and Vision Care |
The Challenge: A Brand Agency With a Clear Philosophy and No Consistent Way to Scale It
This brand preference agency operated around a clear and specific idea: brands earn consumer loyalty by becoming magnetic to the audiences they want to reach. That means understanding culture, identifying what people genuinely love, and building brand strategy at the intersection of those loves and what the product actually does. It’s a methodology, not just a positioning statement, and it produced results for consumer brands across CPG, outdoor living, and retail.
The challenge was that the pipeline that fueled the agency’s growth — referrals, existing relationships, word of mouth — wasn’t predictable enough to support ambitious targets. Getting in front of consumer brands in retail, health, and wellness required outreach that went beyond the existing network, and that outreach wasn’t happening systematically.
They needed a program that could take their positioning to the right audiences at the right companies, consistently over time.
Why Outsourced New Business Made Sense
Consumer retail brands don’t hire a new agency partner on a whim. The decision typically involves multiple stakeholders, a competitive evaluation, and a period of relationship-building before anyone is ready to have a serious conversation. Getting into those conversations early, and staying visible through the process, requires the kind of sustained outreach that’s hard to prioritize alongside active client work.
RSW/US assigned a dedicated New Business Director to work on the agency’s behalf, reaching brand and marketing decision-makers at consumer retail and health and wellness companies through phone, email, LinkedIn, and direct mail. The messaging spoke to the specific challenge those brands face in building the kind of consumer loyalty that holds up in a competitive retail environment.
How RSW/US Built the Program
The kick-off focused on making the agency’s brand preference methodology concrete and compelling for prospective clients. The idea of becoming magnetic to consumers isn’t abstract when you can show how it works in practice — identifying the cultural insights that connect what people love with what a brand does, and using those insights to build strategy and creative that actually changes behavior. That was the story RSW/US took to market.
RSW/US built a targeted prospect list of consumer retail, health, and wellness brands where brand preference and consumer loyalty were active priorities. Outreach was designed to speak to the challenge those marketing teams face in standing out in categories where consumers have a lot of choices and brand differentiation is hard to sustain.
Now Optics, the parent company behind Stanton Optical, was identified as a strong fit. The company was expanding its retail footprint and building its direct-to-consumer business, which created real demand for brand-building work. RSW/US got to the right contacts and positioned the agency to compete for a meaningful engagement.
The Result: A $140K Engagement with a Growing Optical Retail Company
The agency won a $140K engagement with Now Optics, a tech-driven optical retail and vision care company operating Stanton Optical locations across the country. For a brand preference agency whose methodology was built around helping consumer brands earn loyalty in competitive markets, it was a direct result of consistent outreach that put the right agency in front of the right brand at the right time.
Learn more about Now Optics.
Is Your Agency Winning the Retail and Consumer Brand Clients It Should Be?
Consumer retail brands are active buyers of brand strategy and marketing services. RSW/US can help you get in front of the right decision-makers before they start a formal search. We build the program, generate the right meetings, and help move opportunities forward.
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