Purpose-Driven Brand Strategy Agency With Multiple Wins
How RSW/US Helped a Purpose-Driven Brand Strategy Agency, Located in Washington State,
Connect with C-Suite Executives
Our purpose-driven brand strategy agency client closed two pieces of business with: VMware, a global leader of IT, technology and industry solutions, and PricewaterhouseCoopers, a multinational professional services network of firms
Prior to engaging with RSW/US, our client acquired new business organically and through referrals with the lead principal driving the majority of new opportunities.
While this produced new business, they needed a more strategic and proactive approach for continuous, sustainable growth.
Their focus on corporate responsibility and purpose-driven marketing often originated in the C-suite.
Most critical in the beginning was identifying prospect companies that,
1) believed in creating purpose-driven stories to give their brands a more meaningful place in customer’s lives, and
2) engaging with visionary C-Suite decision-makers at those companies.
In the first few months of prospecting, we connected the Client with prospects that generated numerous proposal and RFP opportunities.
The RSW/US team supported the agency’s prospect nurturing with timely and relevant content that continued to illustrate the agency’s experience and expertise, as well as the principal’s purpose-driven speaking engagements.
The RSW/US team also provided counsel that helped the agency develop compelling proposals exhibiting how their capabilities could solve specific problems facing the prospect. With this, wins started adding up.
—————————————————————————————————————————
We’re an outsourced ad agency business development firm that works specifically with ad agencies, marketing services firms, and PR firms to find better qualified new business opportunities and get you closer to close.
RSW/US is headquartered in Cincinnati, OH, with experts in lead generation, targeted prospect list building, and content creation driving our ad agency business development programs.
Be sure to visit our YouTube channel and Agency New Business Blog for further insights.
If you’re looking for a more effective business development strategy, email Lee McKnight Jr., VP of Sales at RSW/US at lee@rswus.com.
Learn more about our outsourced business development programs here.
Learn more about our process here.
