How RSW/US Helped a Corporate Responsibility and Purpose-Driven Agency Connect with C-Suite Executives


Corporate Responsibility-Focused Brand Strategy Agency Located in Washington State

Our Corporate Responsibility client closed two pieces of business with:VMware, a global leader of IT, technology and industry solutions, and PricewaterhouseCoopers, a multinational professional services network of firms


Prior to engaging with RSW/US, our client acquired new business organically and through referrals with the lead principal driving the majority of new opportunities.

While this produced new business, they needed a more strategic and proactive approach for continuous, sustainable growth.

Their focus on corporate responsibility and purpose-driven marketing often originated in the C-suite.

Most critical in the beginning was identifying prospect companies that,

1) believed in creating purpose-driven stories to give their brands a more meaningful place in customer’s lives, and

2) engaging with visionary C-Suite decision-makers at those companies.

Corporate Responsibility

In the first few months of prospecting, we connected the Client with prospects that generated numerous proposal and RFP opportunities.

The RSW/US team supported the agency’s prospect nurturing with timely and relevant content that continued to illustrate the agency’s experience and expertise, as well as the principal’s purpose-driven speaking engagements.

The RSW/US team also provided counsel that helped the agency develop compelling proposals exhibiting how their capabilities could solve specific problems facing the prospect. With this, wins started adding up.

RSW/US is an outsourced agency lead generation and new business development firm that works exclusively with marketing service companies to find and win new business.

We help agencies by better positioning them in the market, finding qualified leads, setting meetings and helping move them closer to close.

To view please fill out the form below

While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.