Agency New Business Case Study: Pharma Focused Marketing Agency Located in Pennsylvania

This agency was on a fabulous growth curve, more than doubling its size to nearly 100 employees. Exciting as that was, leadership wanted to step up new business efforts for on-going vitality, while keeping client-focused strategists and creative people fully engaged on existing business. At the time they engaged RSW/US, only two people in the firm, the Owner and EVP, were dedicated to new business.

 

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