Agency New Business Case Study: Full Service Marketing Agency Located in Illinois

Prior to engaging RSW/US, the agency (which specializes in Healthcare, Agriculture and Animal Health) pursued new business by way of a committee. The committee met once a month to discuss progress and plans. However, with members having other responsibilities within the agency, new business methodology, call consistency and follow-up were lacking. Additionally, staff turnover created “holes” in the new business committee.

 

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